Posts Tagged ‘value of Olympics’


NIELSENWAR: The Value of Giant Sports Events

  Thanks to the NCAA Tournament, CBS had a strong week, while the continuing decline of the new dramas on ABC and NBC dragged them down.  CBS had the weekly win (Live + Same Day, 5 days actual + 2 days overnights) with 2....
by Mitch Salem


NIELSENWAR: The Olympics Crush Primetime and Comcast Takes Over the Universe

  THE WINTER OLYMPICS have been doing what they were meant to do for NBC.  In the first full week of ratings to include the Sochi Winter Games, NBC completely dominated the (mostly sleeping) broadcast competition with a 5...
by Mitch Salem