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A New Way to Look at TV Viewers: The AUDIENCE MAP of American Idol & Empire

We spend a lot of time talking about demographics such as adults 18-49 or women 18-34, but those groups are still fairly broad abstractions of the television audience, which of course is made up of individual people.  Although...
by Mitch Metcalf
 
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THE SKED WEDNESDAY NETWORK SCORECARD – 5/23/12

    Say goodnight, broadcast season.   FOX:  AMERICAN IDOL‘s season finale did what the show’s done all season:  win the night convincingly, but at a significantly lower level than it’s ever b...
by Mitch Salem
 
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THE SKED: Breaking News — Wednesday 10 pm Adjusted

>With the news that Chris Meloni will not return to Law & Order: Special Victims Unit, the ratings in the Wednesday 10 pm hour will be adjusted to reflect a slightly lower SVU rating and a slightly higher CSI rating.  ...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 3/7/12

> Viewers could tell that REVENGE wasn’t FOR REAL. ABC:  Serialized dramas repeat notoriously badly, so the network had the clever idea of filling in the spring schedule gap with a “news” show about true-...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD- 2/22/12

> At FOX, perhaps the most terrifying 7 words in the English language:  AMERICAN IDOL May Not Have Hit Bottom. FOX:  Despite no special competition on any other network, Idol‘s 5.1 was down a full ratings point ...
by Mitch Salem
 
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THE SKED’s Fall TV Ratings Predictions – Wednesday

  Our journey through the fall primetime schedule–and by “our,” I mean former head of NBC Scheduling Mitch Metcalf, former head of NBC Current Programming Ted Frank and myself–takes us to what may b...
by Mitch Metcalf
 
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THE SKED: WEDNESDAY NETWORK SCORECARD – 10/10/12

  A superhero comes to the rescue. CW:  ARROW gave the beleagurered little network the best news it’s had literally in years, with a colossal (for CW) 1.3 rating that beat NBC in its first half-hour and was only na...
by Mitch Salem
 
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THE SKED: SHOWBUZZDAILY’S FALL 2011/12 WEDNESDAY TV SCHEDULE

> Welcome to ShowbuzzDaily’s coverage of the upcoming TV schedules for the 2011/12 TV season!  Above you see our guide to what to expect on Wednesday nights this Fall:  the numbers are our projected Adults 18-49...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 3/14/12

> Look away. FOX:  The only network with anything to boast about, and even that has a couple of asterisks.  AMERICAN IDOL will probably edge out The Voice for bragging rights to the week once final numbers are in (rig...
by Mitch Salem
 
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The Sked: WEDNESDAY RATINGS April 18

>Don’t Trust the B- in Apt 23 had an okay second outing last night, while Revenge returned acceptably at best.  American Idol dropped again this week (after a brief bout of stability last Wednesday), but Idol remains...
by Mitch Metcalf
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 12/7/11

> Last night, viewers took a stand against the hatred of teenage daughters. FOX:  I HATE MY TEENAGE DAUGHTER, in its 2d airing (and first against new episodes on ABC) slumped to a 2.1 rating, losing more than a third of X ...
by Mitch Salem
 
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THE SKED: Wednesday Ratings – Network Scorecard – 11/2/11

> After 2 nights of sinking numbers, stability returned to the ratings on Wednesday. ABC:  All in all, a good night.  The first half of the evening was down a tenth or so here and there, but the network got help where...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 2/14/13

Valentine’s Day didn’t heart network television, especially early in the evening. ABC:  About the best that can be said about the 1.3 debut of ZERO HOUR is that it edged out NBC and CW for 3rd place in the hour.  ...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 2/8/12

> Somewhere, Edward R. Murrow weeps. CBS:  The attempt to resurrect Murrow’s 59-year old celebrity interview vehicle PERSON TO PERSON with Charlie Rose and Lara Logan flopped badly with a 1.1 (wait, people didn’...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 5/2/12

> The lows keep coming. ABC:  MODERN FAMILY, THE MIDDLE, SUBURGATORY and REVENGE all set or tied season lows last night, and the only reason DON’T TRUST THE B— IN APT 23 didn’t was because it had aired th...
by Mitch Salem
 
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