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EARLY WEEKEND BOX OFFICE: No Parades For This Holiday

  Although ticket sales were up from July 4th, preliminary numbers at Deadline indicate that they remained very soft on Saturday, and in general, current releases will be at the low end of their weekend expectations.  Tha...
by Mitch Salem
 
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Behind the Friday Box Office – 5/30/14

  OPENINGS:  MALEFICENT (Disney) didn’t come cheap–with worldwide marketing, its price-tag will top $300M.  But it seems to be money well spent, as its $24.2M Friday should propel it into a $70M+ weekend.  I...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Godzilla: King of Monsters” Wins But Doesn’t Devour, “Rocketman” OK, “Ma” Slow

  It’s too soon to tell just how GODZILLA: KING OF THE MONSTERS (Legendary/Warners) will fare based on its $19.7M opening day (including $6.3M from Thursday), per preliminary numbers at Deadline.  The reason is that...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Hollywood Takes The Holiday Off

  Labor Day weekend is always the exhausted last gasp of the summer movie season, but this year the studios didn’t even try.  Partly it’s the effect of August having generally been a disaster in 2015 (last yea...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Transformers” Surges to Possible 9-Digit Weekend

  Despite a $8.7M start on Thursday night that was no better than the year’s other blockbusters, and bulletins throughout the day that business was slightly softer than expected, reports at Deadline and elsewhere ar...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Alien: Covenant” Doesn’t Blast Off, “Everything” Mild

  ALIEN: COVENANT (TSG/20th) was supposed to refresh the franchise after the disenchanted response to Prometheus, but it’s opening at the low end of expectations.  Preliminary numbers at Deadline put opening day at ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: The Annual Labor Day Weekend Yawn

  Labor Day Weekend is the only holiday that doesn’t make people gravitate to the movies, and this year will be no exception.  Based on preliminary numbers at Deadline, the 5-week old GUARDIANS OF THE GALAXY (Marvel...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/8/16

  OPENINGS:  Word of mouth kicked in on Saturday for CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney), which fell a mild 19% from opening day, much better than the 38% drop for Batman v Superman and the 33% for The Avengers: Ag...
by Mitch Salem
 
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Behind the Weekend Box Office – 8.29.2021

  OPENINGS:  Horror has been one of the more reliable genres at the pandemic box office, and CANDYMAN (MGM/Universal) opened with a solid $22.4M, buoyed by unusually good reviews (85% on Rotten Tomatoes).  That offset a ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Avengers: Infinity War” Still Huge, “Overboard” OK, “Tully” & “Bad Samaritan” Weak

  AVENGERS: INFINITY WAR (Marvel/Disney), with little in the way of challenge from the other studios, is flying to an easy victory in its 2nd weekend.  According to preliminary numbers at Deadline, Infinity War fell 72% f...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.2.2019

  OPENINGS:  GODZILLA, KING OF THE MONSTERS (Legendary/Warners) didn’t have the Saturday bump that Kong: Skull Island enjoyed, instead dropping 17%, which was slightly worse even than the first Godzilla‘s 16%....
by Mitch Salem
 
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Behind the Friday Box Office – 7/18/14

  Even though it’s just mid-July, Guardians of the Galaxy is the only likely blockbuster opening left this summer.  Barring some surprises, the seasonal picture is ugly. OPENINGS:  THE PURGE: ANARCHY (Universal) t...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Faultless “Stars” Halts “Edge of Tomorrow”

  THE FAULT IN OUR STARS (20th) ran away with Friday’s box office, demonstrating the hunger out there for movies that aren’t centered on special effects extravaganzas.  Based on preliminary numbers at Deadline...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Guardians” Become Heroes of the Multiplex

  It’s not as though expectations for GUARDIANS OF THE GALAXY (Marvel/Disney) were low–at the projected $70-75M level, it would have outgrossed the opening weekends of the original Captain America, Thor and Ama...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Crazy Rich Asians” Dominates Labor Day, “Searching” OK, “Operation Finale” Blah, “Kin” Can’t

  CRAZY RICH ASIANS (SK Global/Warners) has become a genuine phenomenon, down per preliminary numbers at Deadline just 17% from last Friday to $5.8M.  Sunday will be stronger than usual due to the 4-day weekend, so that s...
by Mitch Salem
 
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