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BEHIND THE WEEKEND BOXOFFICE – 3/24/13

  OPENINGS:  The only reason to make a movie like THE CROODS (DreamWorks Animation/20th) is to get a piece of the remarkable overseas business that the Ice Age franchise sees ($716M on the last one alone), but so far,...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 3/22/13

  OPENINGS:  THE CROODS (DreamWorks Animation/20th) did well enough to keep the wolves away from DreamWorks’ door, but its $11.6M openung day and likely $43M weekend are hardly impressive–compare them to the ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 3/3/13

  OPENINGS:  Two studios stretched as far as they could in coming up with weekend estimates for their bombs, claiming the lowest Sunday drops in the Top 10 to reach numbers that may well fall when actual figures are relea...
by Mitch Salem
 
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