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Behind the Friday Box Office – 2/21/14

  Note:  all holdovers will show unusually sharp Friday-to-Friday declines due to Valentine’s Day last week, and should recover somewhat over the course of the weekend. OPENINGS:  3 DAYS TO KILL (Relativity), with ...
by Mitch Salem
 
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THE SKED NETWORK SCORECARD – 2/21/14

  NBC:  See Mitch Metcalf’s Skedball post for detailed analysis and charts of WINTER OLYMPICS ratings.  Last night’s 3.5 (which may adjust up to 3.6 if the network ran the 8PM half-hour without commercials) w...
by Mitch Salem
 
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Midseason Pilots

THE SKED PILOT REVIEW: “About A Boy”

  ABOUT A BOY:  Tuesday 9PM on NBC (Preview Tonight at 11:05PM) – If Nothing Else is On… ABOUT A BOY, which NBC will preview tonight at the close of Olympics coverage ahead of its regular timeslot premiere on ...
by Mitch Salem
 
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FRIDAY FEBRUARY 21 Box Office Report

Based on Friday’s grosses, weekend #8 of 2014 looks like $100 million for the top 12 films Friday-Sunday, slightly below this weekend’s average the past several years but well above last year’s weak showing th...
by Mitch Metcalf
 
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SKEDBALL: Winter Olympic Ratings Update

Last night’s Olympic primetime coverage on NBC averaged a turgid 3.5 adult 18-49 rating from 8:00-11:00 pm in the fast nationals.  The 8:00 half hour will almost certainly be excluded from the ratings, as they have on th...
by Mitch Metcalf
 
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EARLY FRIDAY BOX OFFICE: “Lego Movie” Builds Another Win

  THE LEGO MOVIE (Warners) is barely even being challenged by the newcomers this weekend, and it will easily reign supreme over the multiplexes for its 3rd win in a row.  Preliminary numbers at Variety and Deadline have ...
by Mitch Salem
 
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OSCARLAND: Rating the Studios

  We’ll never know if this year’s Best Picture race is as close as we think it is, since the Academy has no intention of ever releasing its vote totals (something it did back at the very beginning of Oscar hist...
by Mitch Salem
 
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SKEDBALL: Winter Olympic Ratings Update

Last night’s Winter Olympic coverage on NBC in primetime averaged a 4.9 adult 18-49 rating from 8:00-11:00 pm, but that rating increases to a 5.2 if the 8:00-8:30 half hour is excluded for being free of national commercia...
by Mitch Metcalf
 
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UPDATED: THE SKED CABLE/NETWORK SCORECARD – 2/20/14

  AFTERNOON UPDATE:  THE WINTER OLYMPICS gained only 0.1 in adjusted numbers, bringing it to 5.0, more than a point behind Vancouver and more than 3 points behind Turin for the night.  (Don’t even ask about Salt La...
by Mitch Salem
 
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UPDATED: THE SKED CABLE/NETWORK SCORECARD – 2/19/14

  AFTERNOON UPDATE:  NBC wasn’t able to exclude the 8PM half-hour of its WINTER OLYMPICS coverage, and consequently its rating stayed at 5.0, just barely above the 2d-lowest night of Turin  And without getting too ...
by Mitch Salem
 
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UPDATED: THE SKED CABLE/NETWORK SCORECARD – 2/18/14

  UPDATE:  THE OLYMPICS excluded the 8PM half-hour (no commercials) and by that means was able to adjust up to 5.0 for the rest of primetime. TUESDAY CABLE:  TEEN MOM (MTV) led the night with 1.4, up 0.1 from last week.  BE...
by Mitch Salem
 
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Articles

SKEDBALL: Winter Olympic Ratings Update

Last night’s Olympic coverage from Sochi, Russia averaged a 5.0 adult 18-49 rating from 8:00-11:00 pm, although the final number will probably come in at a 5.2 rating when the 8:00 half hour is excluded for not containing...
by Mitch Metcalf
 
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Weekend Box Office Predictions FEBRUARY 21-23

Weekend #8 of 2014 is looking like an okay $110 million for the top 12 films, 4% above the average for this weekend the past several years. Two new movies look to open very quietly, while The Lego Movie remains the only real ...
by Mitch Metcalf
 
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UPDATED: THE SKED CABLE/NETWORK SCORECARD – 2/17/14

  UPDATE: Per expectations, the WINTER OLYMPICS adjusted to a 5.6 rating on Monday (Nielsen is still behind, recovering from the horror of dealing with a regular national holiday).  ALMOST HUMAN gained 0.1 to hit 1.7, tying t...
by Mitch Salem
 
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UPDATED: THE SKED CABLE/NETWORK SCORECARD – 2/16/14

  UPDATE:  THE WINTER OLYMPICS didn’t adjust up quite as much as we expected, hitting 4.9.  UP fittingly went a bit higher, by 0.1 to 1.0.  SUNDAY CABLE:  Although THE WALKING DEAD (AMC) fell a sharp 1.4 from las...
by Mitch Salem
 
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