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EARLY FRIDAY BOX OFFICE: “Purge” Swings Past “Tarzan” & Shrinks “BFG,” But “Dory” Outswims All

  Expectations were low for the holiday weekend’s expensive new openings, and that’s proving to be accurate.  According to preliminary numbers at Deadline, it was the low-budget THE PURGE:  ELECTION YEAR (Blu...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: The Force Stays With “Rogue One,” “Sing” Tuneful, “Passengers” & “Assassin’s Creed” Lag Behind

  We’re now officially in the Christmas-to-New-Year’s holiday box office period, and the general form is going to follow 2015 fairly closely, with a Star Wars installment clearly in the lead (albeit much less l...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “War Dogs” Leads Weak Openings, “Ben-Hur” Crashes

  The stretch of box-office beginning in mid-August is one of the weakest of the year, and this weekend’s arrivals did nothing to change that tradition.  WAR DOGS (RatPac/Warners) had the best of the low starts, wit...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Guardians 2″” Kicks Off Summer Movie Season

  With a franchise like GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney), profitability isn’t at issue.  Guardians 2 carries around $350M in worldwide production/marketing costs, and it will be in hailing distance of f...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE OF HORROR: Halloween Slaughters “Burnt,” “Our Brand Is Crisis”

  The last time Halloween fell on a Saturday, in 2009, Hollywood mostly stayed away.  (The concert movie This Is It opened the previous Wednesday.)  This year, two studios tried to counterprogram the holiday with problem...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “X-Men: Apocalypse” Underwhelms, “Alice 2″” Flops

  Franchises are the lifeblood of Hollywood, so it has to chill studios to see three of those entries falter in a single 2-weekend period, especially since the stakes are higher for this week’s arrivals than last wee...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Independence Day” Doesn’t Surge, “Shallows” Deeper Than Expected

  The underperforming spectacle of the week is INDEPENDENCE DAY: RESURGENCE (20th), which found out that not all that many people cared to see a sequel to a two-decade old hit without its original star.  According to prel...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Sausage Party” Feasts, “Suicide Squad” Dives, “Pete’s Dragon” OK

  After a summer of fizzled franchise movies, audiences were–pardon the expression–hungry for something new, and the unquestionably unique, hard-R existential talking food cartoon SAUSAGE PARTY (Annapurna/Colum...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: Smooth Ride For “Girl On The Train,” Low Start For “Birth Of A Nation”

  From the start, THE GIRL ON THE TRAIN (DreamWorks/Reliance/Universal) was perceived as a lower-intensity version of the Gone Girl phenomenon, and that’s holding with the opening of its film version.  Where Gone Gi...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “The Great Wall,” “Fist Fight,” “Cure For Wellness” Fall to “LEGO Batman”

  A weak slate of newcomers is almost always good news for the holdovers in the market, and that will be the case this holiday weekend.  According to preliminary numbers at Deadline, THE LEGO BATMAN MOVIE (Warners Animati...
by Mitch Salem
 
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