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Behind the US/Worldwide Weekend Box Office – 3.12.2023

  OPENINGS:  Franchises continued to be the lifeblood (so to speak) of Hollywood, and this week it was SCREAM VI (Paramount) breaking its saga’s previous record with $44.5M, almost 50% higher than the $30M for last ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.14.2023

  OPENINGS:  Despite a launch scheduled around Mother’s Day, BOOK CLUB: THE NEXT CHAPTER (Focus/Universal) had a soft start with $6.5M.  That’s less than half the $13.6M for the first Book Club in 2018, and a...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.3.2019

  OPENINGS:  The entertainment business revolves these days around IP, but not all franchises are created equal, and there turned out to be a thunderous lack of interest in TERMINATOR: DARK FATE (Skydance/Tencent/20th/Dis...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10/9/16

  OPENINGS:  THE GIRL ON THE TRAIN (DreamWorks/Reliance/Universal) didn’t have much of a Saturday bump, rising just 2% (that compares to 15% for the 2d day of Gone Girl), suggesting that word of mouth is less than s...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.25.2023

  OPENINGS:  NO HARD FEELINGS (Columbia/Sony) slightly exceeded tracking expectations with $15.1M, but those expectations were themselves quite low.  With production and worldwide marketing costs in the neighborhood of $...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.9.2018

  OPENINGS:  There were no new wide openings on this pre-holiday season weekend in the US, but things were busier overseas.  AQUAMAN (DC/Warners), which won’t arrive in the US until December 21, launched in China w...
by Mitch Salem
 
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Behind the Weekend US/Worldwide Box Office – 11.7.2021

  OPENINGS:  ETERNALS (Marvel/Disney) opened at the low end of expectations with $71M, not a surprise given its lousy reviews (48% on Rotten Tomatoes, unprecedented for the MCU) and blah audience exit polls.  Even so, th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.9.2020

  OPENINGS:  BIRDS OF PREY (DC/Warners) was supposed to be the year’s first tentpole smash, but at $33.3M in the US, it was a dismal disappointment, by far the lowest start for this generation of DC movie properties...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.24.2019

  OPENINGS:  After several weeks of big-studio disappointments, FROZEN 2 (Disney) performed as the blockbuster it was expected to be, with $127M in the US.  Comparisons to the first Frozen in 2013 are a bit dicey, becaus...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.12.2017

  OPENINGS:  KONG: SKULL ISLAND (Legendary/Tencent/Warners) is playing as a quasi-family movie, perhaps in response to the R-rated Logan and Get Out.  That gave it a much more muscular Saturday than similar big-budget mo...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.22.2022

  OPENINGS:  Considering that DOWNTON ABBEY: A NEW AGE (Focus/Universal) is something like a fresh MCU chapter for the older female audience, the fact that the sequel opened at $16M despite solid reviews–a painful 4...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 1.3.2021

  OPENINGS:  There were no new wide openings for New Year’s weekend. HOLDOVERS:  Word of mouth still operates in a pandemic, and it wasn’t at all friendly to WW84 (DC/Warners) which crumpled by 67% to $5.5M f...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “50 Shades Freed” Solid, “Peter Rabbit” OK, “15:17 To Paris” Slow

  Although still down steeply from Fifty Shades of Grey, FIFTY SHADES FREED (Perfect World/Universal) is opening on par with the initial sequel Fifty Shades Darker.  According to preliminary numbers at Deadline, Freed ear...
by Mitch Salem
 
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SHOWBUZZDAILY Early Friday Box Office: “Thor: Ragnorak” Keeps Lead, “Murder” Solid, “Daddy’s Home 2″” OK

  MURDER ON THE ORIENT EXPRESS (20th) had a surprising amount of marketing muscle behind it, and at least in the short term it seems to be paying off.  According to preliminary numbers at Deadline, opening day was $10.6M ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10/30/16

  OPENINGS:  As is frequently the case these days, the biggest opening numbers are outside the US.  DOCTOR STRANGE (Marvel/Disney) won’t arrive here until Thursday night, but it’s already racked up $86M in 33...
by Mitch Salem
 
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