Playing for Keeps boxoffice

BEHIND THE FRIDAY BOXOFFICE – 12/7/12

OPENINGS: PLAYING FOR KEEPS (FilmDistrict) cratered as expected, in 6th place on its opening day with a sad $2.1M start. It’s on its way to a $6M weekend and perhaps $15M in total, which won’t even pay of...

by Mitch Salem

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BEHIND THE FRIDAY BOXOFFICE – 12/14/12

OPENINGS: This weekend consists of THE HOBBIT: AN UNEXPECTED JOURNEY (Warners/MGM) and then everything else. Hobbit set a December opening day record with $37.5M, and it will set the opening weekend record for the mo...

by Mitch Salem

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BEHIND THE WEEKEND BOXOFFICE – 12/9/12

There was no miraculous Saturday save for the weekend’s one pitiful arrival. OPENINGS: PLAYING FOR KEEPS (FilmDistrict) rose only 11% from Friday to Saturday, and since it’s claiming one of the lower Sunday...

by Mitch Salem

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BEHIND THE FRIDAY BOXOFFICE – 12/7/12

BEHIND THE FRIDAY BOXOFFICE – 12/14/12

BEHIND THE WEEKEND BOXOFFICE – 12/9/12

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