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Behind the Friday Box Office: 4/18/14

  Seasonal Note:  Good Friday is traditionally a strong day for moviegoing, which explains the generally solid Friday-to-Friday holds below.  Easter Sunday, though, is less of a movie day, potentially bringing down weeke...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Rio 2″” Wins Battle of Sequels

  RIO 2 (20th) has leaped out to a Friday lead, according to preliminary numbers at Deadline, one that it should be able to sustain for the weekend.  The Rio sequel has $11.5M on Friday, about 10% ahead of the first Rio&#...
by Mitch Salem
 
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Behind the Friday Box Office: 3/28/14

  OPENINGS:  NOAH (Paramount/Regency) got the start it wanted and needed with $15.2M on Friday ($1.6M of that from Thursday night), which–unless word of mouth sinks the ark–should mean a $40M weekend.  The da...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Noah” Floods the Multiplex

  Darren Aronofsky’s NOAH (Paramount) should have no trouble winning the weekend, with preliminary numbers at Deadline giving it around $15M on Friday (that includes $1.6M from Thursday night).  That’s a stron...
by Mitch Salem
 
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