Posts Tagged ‘network revenues’
 

 

THE SKED: Ad Age Shows Us the Network Money – Part 2: The Shows

Yesterday we did our homework and reviewed the groundrules for calculating the meaning of primetime network ad rates listed by Ad Age in its yearly survey.  So… all that being said, where are the networks making their mo...
by Mitch Salem
 

 
 

THE SKED: Ad Age Shows Us the Network Money – Part I

  Advertising Age has issued its yearly survey of the actual prices (more or less) being charged by networks for 30-second national ads in their primetime programming, which allows us to do some back-of-the-envelope calcul...
by Mitch Salem