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BEHIND THE FRIDAY BOX OFFICE – 7/12/13

  What kind of summer movie season has it been, really?  For the past several weeks, business has been consistently up, erasing the losses from a soft spring, and even with 3D, Imax and inflation taken into account, more ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Grown Ups 2” Has A (Temporary) Win; “Pacific Rim” Falls Back

  If the preliminary numbers at Deadline hold, there was good news on Friday for Adam Sandler and his studio, as GROWN UPS 2 (Sony) won the day with a strong $16.5M (including $2.3M from Thursday night).  That’s be...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE: 7/5/13

  It’s a best of times, worst of times kind of weekend for the newcomers. OPENINGS:  DESPICABLE ME 2 (Universal) is everything its makers could have wanted at the box office.  With a $30.2M Friday, it should have $...
by Mitch Salem
 
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UPDATED WEDNESDAY BOX OFFICE

  Note:  Updated With Official Wednesday Studio Estimates It’s going to be a sensational holiday for DESPICABLE ME 2 (Universal).  he sequel had the third-best opening day for any animated movie ever with $34.3M on...
by Mitch Salem
 
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BEHIND THE FRIDAY BOX OFFICE – 6/28/13

  OPENINGS:  Almost all the “early Friday” numbers turned out to be overly optimistic, but THE HEAT (20th) is still having a great opening, with a $13.6M first day that should put it in the neighborhood of a $...
by Mitch Salem
 
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EARLY FRIDAY BOXOFFICE: “Man Of Steel” Leaps Over Multiplexes In A Single Bound

  MAN OF STEEL (Warners) had the opening it was looking for, with preliminary numbers at Deadline giving it $46M on Friday.  That includes $9M from Friday midnight shows, but not an additional $12M from Wal-Mart tie-in sc...
by Mitch Salem
 
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