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BEHIND THE FRIDAY BOXOFFICE – 4/19/13

  OPENINGS:  OBLIVION (Universal) had a fairly good start, with a $13.3M Thursday night/Friday that should give it a $35-38M weekend, depending on word of mouth.  But that’s still lower than the $15.3M earned by GI...
by Mitch Salem
 
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MEMORIAL DAY WEEKEND BOXOFFICE: “The Hangover” Is Having One

  Last weekend, Star Trek Into Darkness was the first boxoffice underperformer of the summer season; this weekend, it appears that THE HANGOVER PART III (Warners) may be the first unmitigated disaster.  According to preli...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 4/5/13

  OPENINGS:  Saturday will tell the tale on EVIL DEAD (TriStar/FSony/FilmDistrict).  Its $11.9M Friday was stronger than the $10.1M/10.2M starts for The Texas Chainsaw Massacre 3D and Mama earlier this year (although it...
by Mitch Salem
 
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BEHIND THE FRIDAY BOXOFFICE – 4/12/13

  OPENINGS:  After a painful post-Hobbit winter, Warners was in dire need of a hit, and Jackie Robinson became its great American hero, as 24 (Warners) had a very strong $9.1M opening day.  Word of mouth should be on the...
by Mitch Salem
 
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EARLY WEEKEND BOXOFFICE REPORT – 4/13/13

  The burnished Jackie Robinson bio 42 (Warners) continued its winning ways on Saturday, according to preliminary numbers at Deadline, with a solid 22% bump to $11.1M and what should be a $27M weekend.  That’s very...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 4/14/13

  OPENINGS:  42 (Warners) had no trouble taking the weekend with an estimated $27.3M.  With very limited overseas appeal, the picture isn’t likely to be a huge moneymaker (production and marketing costs will reach ...
by Mitch Salem
 
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EARLY FRIDAY BOXOFFICE – 4/19/13

  Tom Cruise’s OBLIVION (Universal) faced no significant competition for its opening this weekend, and according to preliminary numbers at Deadline, it had a fairly strong $13.8M Friday (including $1.1M from Thursday...
by Mitch Salem
 
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