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EARLY FRIDAY BOX OFFICE: “Divergent” and “Muppets” Underperform; “God’s Not Dead” A Sleeper

  It’s clear, based on preliminary numbers at Deadline, that DIVERGENT (Summit/Lionsgate) isn’t going to reach prerelease hopes of an opening in line with the $69M of the original Twilight, much less that movie...
by Mitch Salem
 
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Behind the Friday Box Office – 3/21/14

  What was supposed to be an exciting pre-summer weekend at the box office is instead looking rather blah. OPENINGS:  Compared to recent YA disasters like The Mortal Instruments and Beautiful Creatures, DIVERGENT (Summit/...
by Mitch Salem
 
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Behind the Friday Box Office: 3/28/14

  OPENINGS:  NOAH (Paramount/Regency) got the start it wanted and needed with $15.2M on Friday ($1.6M of that from Thursday night), which–unless word of mouth sinks the ark–should mean a $40M weekend.  The da...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Rio 2″” Wins Battle of Sequels

  RIO 2 (20th) has leaped out to a Friday lead, according to preliminary numbers at Deadline, one that it should be able to sustain for the weekend.  The Rio sequel has $11.5M on Friday, about 10% ahead of the first Rio&#...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Heaven Is For Real” Transcends “Transcendence”

  In an appropriately biblical development for this Easter weekend, it appears from preliminary numbers at Deadline that David will defeat Goliath, and the $12M-budgeted HEAVEN IS FOR REAL (TriStar/Sony) will handily outgr...
by Mitch Salem
 
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Behind the Friday Box Office: 4/18/14

  Seasonal Note:  Good Friday is traditionally a strong day for moviegoing, which explains the generally solid Friday-to-Friday holds below.  Easter Sunday, though, is less of a movie day, potentially bringing down weeke...
by Mitch Salem
 
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