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Behind the US/Worldwide Weekend Box Office – 5/1/16

  OPENINGS:  The biggest noise of the weekend by far was made outside the US, where CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney) began its global campaign, and earned $200.2M in 63 territories comprising about two-thirds of...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/8/16

  OPENINGS:  Word of mouth kicked in on Saturday for CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney), which fell a mild 19% from opening day, much better than the 38% drop for Batman v Superman and the 33% for The Avengers: Ag...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/22/16

  OPENINGS:  Studios are increasingly starting their global launches of franchise blockbusters overseas, and once again, the weekend’s biggest box office news occurred outside the US.  X-MEN: APOCALYPSE (20th) has ...
by Mitch Salem
 
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