Posts Tagged ‘c3’
 

 

Audience Map: Late Night Broadcast Programs

The ShowBuzzDaily AUDIENCE MAP returns with a look at Late Night programs on the broadcast networks. This new format goes beyond the 30 gender-age demographic segments to include ratings performance in key segments of household...
by Mitch Metcalf
 

 
 

The Sked: Why Are the Networks Upbeat about the Upfront with Such Declining Ratings?

> We may all be looking at the wrong ratings. Each day, attention is paid to the previous night’s television ratings, generally the “Live+Same Day” ratings measuring any viewing of a program live or via DVR pl...
by Mitch Metcalf