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Behind the US/Worldwide Weekend Box Office – 10/9/16

  OPENINGS:  THE GIRL ON THE TRAIN (DreamWorks/Reliance/Universal) didn’t have much of a Saturday bump, rising just 2% (that compares to 15% for the 2d day of Gone Girl), suggesting that word of mouth is less than s...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.6.2017

  OPENINGS:  Not much changed between Friday’s results and weekend studio estimates.  THE DARK TOWER (MRC/Columbia/Sony) was unsurprisingly frontloaded between fans of the novels and bad word of mouth, and it dropp...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.1.2018

  OPENINGS:  SICARIO: DAY OF THE SOLDADO (Black Label/Columbia/Sony) had a modest $19M start, which was better than the first Sicario‘s $12.1M (in October, after 2 weeks of limited release), but perhaps not by enoug...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 6/30/13

  OPENINGS:  The $40M weekend estimate for THE HEAT (20th) makes more sense than it did last night, now that the movie’s Saturday is being reported as a 6% increase rather than a 5% drop.  (But always be suspicious...
by Mitch Salem
 
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Behind the Weekend Box Office – 3/23/14

  OPENINGS:  DIVERGENT (Summit/Lionsgate) had an unusual trajectory for a YA movie, with a relatively unimpressive start but then much less of a Saturday drop than others in its genre.  The result was a $56M weekend (the...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3/1/15

  OPENINGS:  When studios trot out “bad weather” as their excuse for an underwhelming opening, it’s the industry equivalent of citing a homework-eating dog–and this week, it’s particularly cl...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3/13/16

  OPENINGS:  The Saturday bump for 10 CLOVERFIELD LANE (Bad Robot/Paramount) was 8%, a solid number for its genre that indicates good word of mouth.  That gave it a $25.3M weekend, a bit higher than Friday indicated, alt...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1/8/17

  OPENINGS:  As we had forecast on Friday night, the margin of victory for the weekend box office was razor-thin, and we won’t really know who won until final numbers are released tomorrow.  For now, HIDDEN FIGURES...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.19.2017

  OPENINGS:  Could JUSTICE LEAGUE (RatPac/DC/Warners) actually lose money?  That possibility exists after a worldwide opening (except Japan, not a huge superhero market) that hit only $281.5M, a number that sounds big on...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.28.2018

  OPENINGS:  HUNTER KILLER (Millenium/Summit Premiere/Lionsgate) had a weak $6.7M start, and probably won’t reach $20M in the US, not even enough to pay for the costs of its US release, and a low for a Gerard Butler...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 10/6/13

  OPENINGS:  We spent all summer hearing that it was impossible to sell audiences on big-budget non-franchise titles, as spectacles like White House Down, Pacific Rim, After Earth and The Lone Ranger went splat.  In one ...
by Mitch Salem
 
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Behind the Weekend US/Worldwide Box Office – 7/6/14

  OPENINGS:  It was a sad lot of newcomers this holiday weekend.  TAMMY (Warners) is claiming a $21.2M weekend ($32.9M including Wed-Thurs), which will leave it struggling to get past $70M in the US.  (It also brought i...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7/26/15

  OPENINGS:  PIXELS (Columbia/Sony) isn’t the first Adam Sandler movie to approach a $90M production budget–incredibly, the first Grown Ups reportedly cost that much–but as his audience shrinks, it becom...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7/17/16

  OPENINGS:  GHOSTBUSTERS (Village Roadshow/Columbia/Sony) is reporting a $46M weekend (that number assumes the lowest Sunday drop in the Top 10, so it may come down a bit in finals), about 10% higher than the start for I...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.7.2017

  OPENINGS:  GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney) had a solid Saturday hold for a blockbuster, down 9% on its 2d full day of release.  That compares to the performance of the Iron Man sequels, respectively down ...
by Mitch Salem
 
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