behind the Friday box office

EARLY FRIDAY BOX OFFICE: “Lego Movie 2” Cracks, “What Men Want” & “Cold Pursuit” OK

THE LEGO MOVIE 2: THE SECOND PART (Warners Animation) is looking like a textbook example of a studio watering down its own franchise. Warners jumped into 2 spin-offs before even reaching its first official sequel, and ...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: “Venom” & “A Star Is Born” Big, “The Hate U Give” Starts OK

VENOM (Tencent/Columbia/Sony) is the first big-budget action movie to open since The Meg in mid-August, and that (plus a huge marketing campaign) seems to have gotten it past murderous reviews for an enormous start, the ...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: “Hotel Transylvania 3″” Solid, “Skyscraper” Craters, “Ant-Man & The Wasp” Drops, “Sorry To Bother You” Widens, “Eighth Grade” Starts Big

HOTEL TRANSYLVANIA 3: SUMMER VACATION (Sony Animation/Columbia/Sony) continues to be a solid mid-level franchise. Preliminary numbers at Deadline have the opening day box office at $16.3M, the best of the trio, althoug...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: “A Quiet Place” Drowns Out “Rampage,” “True Or Dare” OK, “Beirut” Fizzles

Even with a new horror movie in the market, A QUIET PLACE (Paramount) continued to over-perform, down just 46% from last Friday according to preliminary numbers at Deadline to $10.2M, putting it on track for a $35M 2nd w...

by Mitch Salem

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BEHIND THE FRIDAY BOX OFFICE – 9/20/13

OPENINGS: PRISONERS (Warners) came in at $7M on Friday, a bit less than the initial $7.5M estimate. That could indicate cooling word-of-mouth as the evening went on, or just overenthusiastic estimators. The number ...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: “Boo 2″” Tops Weak “Geostorm,” “Only The Brave” & “Snowman”

It’s a busy but not particularly big weekend at the multiplex. The weekend’s winner will be BOO 2! A MADEA HALLOWEEN (Lionsgate), which did a fairly good job of holding the audience for last year’s or...

by Mitch Salem

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Behind the Friday Box Office – 1/10/14

OPENINGS: The only question for LONE SURVIVOR (Universal) to ponder as all concerned count their entirely unexpected riches this weekend (a $14.4M Friday and a weekend that could hit $40M) is whether they miscalculated...

by Mitch Salem

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Behind the Friday Box Office – 10/17/14

OPENINGS: FURY (Columbia/Sony) should reach $25M for the weekend after a $8.8M Friday. Sony is claiming total costs (including worldwide marketing) of $150M, and that’s probably low by at least $25M. With a b...

by Mitch Salem

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Behind the Friday Box Office – 8/15/14

After 2 weeks of unexpectedly smash hits, the dog days of summer attacked multiplexes with a vengeance. OPENINGS: THE EXPENDABLES 3 (Lionsgate) squeezed ahead of Let’s Be Cops on Friday, $5.8M (including $875K fr...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: “Shazam” Leads Slow Weekend, “Little” OK, “Hellboy” Weak, “After” & “Missing Link” Dim

SHAZAM (DC/New Line/Warners) is going to win a bleak weekend at the box office, and even it doesn’t have much to boast about. Preliminary numbers at Deadline have it dropping 68% from last Friday to $6.6M, worse ...

by Mitch Salem

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BEHIND THE FRIDAY BOX OFFICE – 8/16/13

OPENINGS: Comparisons between THE BUTLER (Weinstein) and The Help 2 years ago are somewhat skewed by the fact that Help opened on a Wednesday, so it had already earned $9.9M before its $26M weekend. Nevertheless, an...

by Mitch Salem

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Behind the Friday Box Office – 9/19/14

OPENINGS: As YA franchises go, the $11.3M opening day for THE MAZE RUNNER (20th) was ahead of the $9.6M for the first Percy Jackson, which ended up with a $31.2M weekend. Maze is being pitched more to teens than to f...

by Mitch Salem

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Behind the Friday Box Office – 6/6/14

Here’s a scary factoid for the studios. In 2013, 5 movies opened in May/June that reached over $200M in the US alone, and none of those movies had a total lower than $228.8M. This year, as we head to mid-June, ...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: “Halloween” Bloodthirsty, “The Hate U Give” Soft, “A Star Is Born” Stays Strong

A piece of beloved genre IP that gets rave reviews is hard to beat, and the newest iteration of HALLOWEEN (Blumhouse/Miramax/Universal) is headed toward a huge opening. Preliminary numbers at Deadline put Friday at $33...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: “Thor: Ragnarok” Thunders, “A Bad Moms Xmas” Fizzles, “LBJ” MIA

Those waiting for Marvel to stumble will have to go on waiting. Based on preliminary numbers at Deadline, THOR: RAGNAROK (Marvel/Disney) had a $46M opening day (including $14.5M from Thursday night), the highest for an...

by Mitch Salem

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EARLY FRIDAY BOX OFFICE: “Lego Movie 2” Cracks, “What Men Want” & “Cold Pursuit” OK

EARLY FRIDAY BOX OFFICE: “Venom” & “A Star Is Born” Big, “The Hate U Give” Starts OK

EARLY FRIDAY BOX OFFICE: “Hotel Transylvania 3″” Solid, “Skyscraper” Craters, “Ant-Man & The Wasp” Drops, “Sorry To Bother You” Widens, “Eighth Grade” Starts Big

EARLY FRIDAY BOX OFFICE: “A Quiet Place” Drowns Out “Rampage,” “True Or Dare” OK, “Beirut” Fizzles

BEHIND THE FRIDAY BOX OFFICE – 9/20/13

EARLY FRIDAY BOX OFFICE: “Boo 2″” Tops Weak “Geostorm,” “Only The Brave” & “Snowman”

Behind the Friday Box Office – 1/10/14

Behind the Friday Box Office – 10/17/14

Behind the Friday Box Office – 8/15/14

EARLY FRIDAY BOX OFFICE: “Shazam” Leads Slow Weekend, “Little” OK, “Hellboy” Weak, “After” & “Missing Link” Dim

BEHIND THE FRIDAY BOX OFFICE – 8/16/13

Behind the Friday Box Office – 9/19/14

Behind the Friday Box Office – 6/6/14

EARLY FRIDAY BOX OFFICE: “Halloween” Bloodthirsty, “The Hate U Give” Soft, “A Star Is Born” Stays Strong

EARLY FRIDAY BOX OFFICE: “Thor: Ragnarok” Thunders, “A Bad Moms Xmas” Fizzles, “LBJ” MIA

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