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Behind the US/Worldwide Weekend Box Office – 5/8/16

  OPENINGS:  Word of mouth kicked in on Saturday for CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney), which fell a mild 19% from opening day, much better than the 38% drop for Batman v Superman and the 33% for The Avengers: Ag...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/1/16

  OPENINGS:  The biggest noise of the weekend by far was made outside the US, where CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney) began its global campaign, and earned $200.2M in 63 territories comprising about two-thirds of...
by Mitch Salem
 
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Behind the US/Worldwide Box Office – 3/27/16

  OPENINGS:  BATMAN V SUPERMAN: DAWN OF JUSTICE (DC/RatPac/Warners) weathered a 38% Saturday drop and is currently estimating a $170.1M weekend.  That would make it Warners’ #1 US opening ever, beating the final Ha...
by Mitch Salem
 
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Inside the US/Worldwide Weekend Box Office – 4/10/16

  OPENINGS:  On such a razor-thin margin, the standings could change tomorrow with final numbers, but for now, THE BOSS (Universal) has the weekend edge with $23.48M, barely a nose ($45K) ahead of those creaky superheroes...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4/3/16

  THE MAIN EVENT:  As the roof caved in on BATMAN V SUPERMAN:  DAWN OF JUSTICE (DC/RatPac/Warners), the studio had two last-ditch goals:  to avoid a Weekend 2 result that dropped 70% from last week or dipped below $50M ...
by Mitch Salem
 
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