Ratings for Tuesday’s annihilation of Brazil at the hands of Germany in the first of two semi-final matches was a rather ho-hum 5.1 million viewers 2+ on ESPN (ranking #12 of 60 matches so far in the 2014 World Cup and slightly below the Knockout Stage average so far). The adult 18-49 and men 18-49 rating on ESPN yesterday were also below their respective 2014 Knockout Stage averages, but men 18-34 managed to get in front of their television sets in solid numbers (3.00 men 18-34 rating saw Germany vs Brazil compared to a 2.90 average for the Knockout Stage matches so far). These numbers should not be this low, however. Once again, ESPN expanded its rated window for the match from the standard 3:30-6:00 pm ET time period (150 minutes) to 3:00-6:06 pm (186 minutes). The extra six minutes past 6 pm are completely understandable, but including the 3:00-3:30 pre-game coverage in the match rating is insane. It just serves to diminish the rating of the event and lessens the P.R. value of the coverage.
| World Cup 2014 — U.S. Television Ratings |
Total Viewers |
Demographic Ratings |
| Rank |
Day |
Date |
Start ET |
Net |
Match (winner listed first) |
Score |
Persons 2+ |
Adults 18-49 |
Men 18-49 |
Men 18-34 |
| Most Recent Matches (including rank out of 60) |
|
|
|
|
|
| 8. |
Sat |
Jun 28 |
11:30 am |
ABC |
Brazil vs Chile |
1-1 (3-2) |
5,674,000 |
2.26 |
3.07 |
2.81 |
| 9. |
Sat |
Jun 28 |
3:30 pm |
ABC |
Colombia vs Uruguay |
2-0 |
5,316,000 |
2.09 |
2.87 |
2.80 |
| 6. |
Sun |
Jun 29 |
11:30 am |
ESPN |
Netherlands vs Mexico |
2-1 |
5,743,000 |
2.39 |
3.34 |
3.14 |
| 5. |
Sun |
Jun 29 |
3:30 pm |
ESPN |
Costa Rica vs Greece |
1-1 (5-3) |
5,896,000 |
2.46 |
3.48 |
3.26 |
| 37. |
Mon |
Jun 30 |
11:30 am |
ESPN |
France vs Nigeria |
2-0 |
2,527,000 |
1.01 |
1.48 |
1.59 |
| 15. |
Mon |
Jun 30 |
3:30 pm |
ESPN |
Germany vs Algeria |
2-1 |
4,306,000 |
1.71 |
2.46 |
2.43 |
| 30. |
Tue |
Jul 1 |
11:30 pm |
ESPN |
Argentina vs Switzerland |
1-0 |
3,173,000 |
1.23 |
1.82 |
1.97 |
| 2. |
Tue |
Jul 1 |
3:30 pm |
ESPN |
Belgium vs USA |
2-1 |
13,440,000 |
4.61 |
6.04 |
6.13 |
| 16. |
Fri |
Jul 4 |
11:30 am |
ESPN2 |
Germany vs France |
1-0 |
4,233,000 |
1.76 |
2.35 |
2.28 |
| 7. |
Fri |
Jul 4 |
3:30 pm |
ESPN |
Brazil vs Colombia |
2-1 |
5,683,000 |
2.20 |
2.98 |
2.86 |
| . |
Sat |
Jul 5 |
11:30 am |
ABC |
Argentina vs Belgium |
1-0 |
Data |
expected |
Friday |
8 am PT |
| 11. |
Sat |
Jul 5 |
3:30 pm |
ESPN |
Netherlands vs Costa Rica |
0-0 (4-3) |
5,260,000 |
1.97 |
2.70 |
2.55 |
| 12. |
Tue |
Jul 8 |
3:00 pm* |
ESPN |
Germany vs Brazil |
7-1 |
5,112,000 |
1.88 |
2.67 |
3.00 |
| Averages by Tournament Stage |
|
|
|
|
|
| – |
Jun 12-Jun 26 |
Group Stage (ESPN/ABC/ESPN2) |
3,112,000 |
1.28 |
1.82 |
1.86 |
| – |
Jun 28-Jul 8 |
Knockout Stage (ESPN/ABC/ESPN2) |
5,530,000 |
2.13 |
2.94 |
2.90 |
| Daypart Averages to Date (USA Matches and ESPN2 Excluded) |
|
|
|
|
|
| – |
Mon-Fri |
11:30 pm |
ESPN |
– |
2,184,000 |
0.89 |
1.34 |
1.48 |
| – |
Mon-Fri |
2:30/3:30 |
ESPN |
– |
3,294,000 |
1.32 |
1.93 |
2.11 |
| – |
Mon-Fri |
5:30 pm |
ESPN |
– |
3,098,000 |
1.34 |
1.95 |
2.00 |
| – |
Sat-Sun |
11:30/2:30 |
ESPN/ABC |
– |
4,732,000 |
1.92 |
2.67 |
2.50 |
| – |
Sat-Sun |
5:30/8:30 |
ESPN/ABC |
– |
3,900,000 |
1.68 |
2.37 |
2.25 |
| World Cup 2010 Comparisons |
| ESPN Averages |
| – |
var |
June 11-July 7 |
ESPN |
All Live 2010 Matches |
2,281,000 |
1.03 |
1.55 |
1.63 |
| – |
var |
June 11-July 7 |
ESPN |
2010 USA Matches |
5,038,000 |
2.19 |
3.14 |
3.34 |
| – |
var |
June 11-25 |
ESPN |
Group Stage Live Matches |
2,131,000 |
0.97 |
1.47 |
1.57 |
| – |
var |
June 26-July 7 |
ESPN |
Knockout Stage Live Matches |
2,792,000 |
1.21 |
1.79 |
1.85 |
Note: The next update will come Thursday afternoon when we will post ESPN ratings for the Wednesday July 9 semifinal (Argentina vs Netherlands). On Friday morning we will have the ABC ratings (at long last) for Saturday July 5 (Argentina vs Belgium).
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