Articles

June 17, 2014
 

WORLD CUP SKEDBALL — Day 5

Wow.  USA vs Ghana on ESPN Monday just missed averaging 10 million viewers over the course of the entire telecast.  This is double what the USA matches did in 2010 from South Africa, and the demographic ratings (almost 6 ratings with young men) are excellent.  The other two matches earlier in the day Monday are among the lowest so far, but look at the overall ESPN average through the first five days: almost 4.2 million total viewers and young men ratings over a 2.5 (miles ahead of the Group Stage average from 2010 of 2.1 million total viewers and young male ratings closer to 1.5).

World Cup 2014 — U.S. Television Ratings 

(matches ranked by Total Viewers 2+)

Total Viewers Demographic Ratings
ET Match (winner listed first) Score Persons 2+ Adults

18-49

Men

18-49

Men

18-34

1. Mon Jun 16 5:30 pm ESPN USA vs Ghana 2-1 9,722,000 4.12 5.56 5.74
2. Sun Jun 15 5:30 pm ESPN Argentina vs Bosnia-Herz. 2-1 4,204,000 1.88 2.63 2.65
3. Sat Jun 14 5:30 pm ESPN Italy vs England 2-1 4,114,000 1.75 2.46 2.36
4. Thu Jun 12 4:00 pm ESPN Brazil vs Croatia 3-1 4,040,000 1.72 2.43 2.76
5. Sat Jun 14 8:30 pm ESPN Ivory Coast vs Japan 2-1 3,445,000 1.44 2.06 1.77
6. Fri Jun 13 3:00 pm ESPN Netherlands vs Spain 5-1 3,103,000 1.40 2.09 2.21
7. Fri Jun 13 5:30 pm ESPN2 Chile vs Australia 1-0 2,526,000 1.26 1.90 1.76
8. Mon Jun 16 11:30 am ESPN Germany vs Portugal 4-0 2,372,000 1.04 1.64 1.84
9. Mon Jun 16 2:30 pm ESPN Iran vs Nigeria 0-0 2,250,000 0.92 1.46 1.59
10. Fri Jun 13 11:30 am ESPN2 Mexico vs Cameroon 3-1 1,889,000 0.87 1.35 1.38
ABC Weekend Daytime Ratings Available Thursday
Sat Jun 14 11:30 am ABC Colombia vs Greece 3-0 n/a n/a n/a n/a
Sat Jun 14 2:30 pm ABC Costa Rica vs Uruguay 3-1 n/a n/a n/a n/a
Sun Jun 15 11:30 am ABC Switzerland vs Ecuador 2-1 n/a n/a n/a n/a
Sun Jun 15 2:30 pm ABC France vs Honduras 3-0 n/a n/a n/a n/a
June 12-16 ESPN ESPN Average to Date 4,156,000 1.78 2.54 2.62
World Cup 2010 Comparisons
ESPN Averages
var var. var. ESPN All Live 2010 Matches 2,281,000 1.03 1.55 1.63
var var. var. ESPN 2010 USA Matches 5,038,000 2.19 3.14 3.34
var June 11-25 ESPN Group Stage Live Matches 2,131,000 0.97 1.47 1.57
var June 26-July 7 ESPN Knockout Stage Live Matches 2,792,000 1.21 1.79 1.85

Note: Next update is Wednesday afternoon with ratings for today’s matches on ESPN: Belgium vs Algeria at 11:30 am ET, Brazil vs Mexico at 2:30 pm ET and Russia vs South Korea at 5:30 pm ET.

 



About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.