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August 24, 2014
 

Weekend Studio Estimates AUGUST 22-24

Based on Friday’s and Saturday’s grosses, weekend #34 of 2014 now looks like $105 million for the top 12 films Friday-Sunday, a little better than yesterday’s estimate ($103 million) but still somewhat below our forecast ($111 million) and still a robust 17% above the norm for this weekend ($86 million).

Opening at 2,907 theaters, If I Stay from Warner Brothers grossed $6.8 million Friday and $5.6 million Saturday, now on track for a $16.3 million opening three-day weekend (very close to our $16.0 million ShowbuzzDaily forecast). The film is pacing toward a basically average three-day average of $5,600 per theater for the weekend (compared to the $5,333 opening weekend average for all wide-release films the last two years). Critical sentiment is soft (41% positive overall and 35% positive with top critics). If I Stay is headed for $47 million total domestic.

Opening at 2,673 theaters, When the Game Stands Tall from Sony/TriStar grossed $3.0 million Friday and $3.6 million Saturday, now on track for a $9.0 million opening weekend (a touch below our $9.5 million forecast). The film is pacing toward a sub-par average of $3,400 per theater for the weekend. Critical sentiment is weak (18% positive overall and 25% positive with top critics). When the Game Stands Tall is headed for $22 million total domestic.

Opening at 2,894 theaters, Frank Miller’s Sin City: A Dame to Kill For from Weinstein grossed $2.6 million Friday and $2.1 million Saturday, now on track for a $6.5 million opening weekend (nowhere near our $18.5 million forecast). The film is pacing toward a disastrous three-day average of $2,200 per theater for the weekend. Critical sentiment is soft, especially with critics at larger outlets (43% positive overall and 21% positive with top critics). The second Sin City is headed for $13 million total domestic.

Guardians of the Galaxy is headed for $17.6 million this weekend (down 30% from last weekend and above our $15.3 million forecast).  The total domestic outlook for Guardians of the Galaxy has been adjusted up slightly to $299 million.  Teenage Mutant Ninja Turtles is headed for $16.8 million this weekend (down 41% from last weekend and above our $14.6 million forecast).  The total domestic outlook for TMNT has been adjusted up slightly to $184 million.  Let’s Be Cops is headed for $11.0 million this weekend (down 38% from last weekend and slightly above our $10.1 million forecast).  The total domestic outlook for Let’s Be Cops has been adjusted up slightly to $71 million.           

Weekend 34: August 22-24, 2014 ($ millions)
Pre-Wknd Showbuzz Forecast Early Weekend Estimate Weekend Studio Estimate Actual Fri–Sat Gross Showbuzz Domestic Final Proj.
Guardians of the Galaxy Dis [15.3] 17.2 17.6 4.8–7.5 299
Teenage Mutant Ninja Turtles Par [14.6] 16.1 16.8 4.5–7.3 184
If I Stay WB [16.0] 17.0 16.3 6.8–5.6 47
Let’s Be Cops Fox [10.1] 10.5 11.0 3.2–4.5 71
When the Game Stands Tall Sony [9.5] 9.5 9.0 3.0–3.6 22
The Giver Weins [6.3] 7.0 6.7 2.1–2.7 39
The Expendables 3 LG/Sum [7.2] 6.5 6.6 1.9–2.7 41
Sin City: A Dame to Kill For Weins [18.5] 6.0 6.5 2.6–2.1 13
The Hundred-Foot Journey Dis [4.9] 5.6 5.6 1.6–2.3 47
Into the Storm WB [3.8] 3.6 3.8 1.1–1.7 45
Lucy Uni [—] 3.4 3.5 1.0–1.5 123

Note: The table above summarizes an early look at the weekend. The first column is a reminder of each film’s ShowBuzzDaily Forecast for the weekend (in brackets). The second column, on which the films are sorted, displays the new weekend projection for each film, based on the Friday numbers (the third column). The final column is a preliminary estimate of the ShowbuzzDaily Domestic Total number for the film’s total run in North America. A “++” indicates the Domestic number has been upgraded; a “–” indicates a downgrade.

 

Total Box Office Volume

The Top 12 Films this weekend are looking like $105 million total Friday-Sunday, up 23% from the four-year average for the comparable weekend and up 17% from the same weekend last year.

WEEKEND 34 ($ millions)
Weekend Volume: Top 12 Films Top Movies Opening Each Weekend (Fri-Sun only)
2014 $105 If I Stay $16.4, When the Game Stands Tall $9.0, Sin City A Dame to Kill For $6.5
2013 $90 Mortal Instruments City of Bones $9.3, World’s End $8.8, You’re Next $7.0
2012 $83 2016 Obama’s America $6.5, Premium Rush $6.0, Hit and Run $4.5
2011 $75 Colombiana $10.4, Don’t Be Afraid of the Dark $8.5, Our Idiot Brother $7.0
2010 $95 Vampires Suck $12.2, Lottery Ticket $10.7, Piranha 3D $10.1
Avg 2010-13 $86

Check back later for the Worldwide Studio Scorecard and the International Box Office report.



About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.