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Early numbers for Thursday have
TRANSFORMERS: DARK OF THE MOON adding $21.5M to its boxoffice, making a total of $64.7M since Tuesday evening. Comparing the
Transformers movies isn’t apples to apples, because the first played a full day on its opening Tuesday, and the second didn’t begin until 12:01AM on Wednesday. As of now, the 2 1/2 days of
Dark Of the Moon are running behind the first 3 days of the original ($85M) and the first 2 days of
Revenge of the Fallen ($91M). If Paramount’s estimate is right and the movie is at $165M at the end of July 4, that’ll leave it just about tied with
Transformers 1 after its first Monday and $50M behind
2. (But sequels being more front-loaded than originals, it could easily fall behind the original next weekend, since that picture had only a 47% drop in its 2d weekend.) Basically, like almost every other franchise this summer, it’s lagging–particularly if you consider the higher-priced 3D ticket prices. (But also like the other franchises, it may find a much more welcoming reception overseas.)
In order for Dark of the Moon to stay on track, it’ll want to make at least $25-26M today…
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>The monolith that is TRANSFORMERS: DARK OF THE MOON has started its weekend. With a combination of 9PM shows (that were supposedly all in 3D) and midnights, reports are that the picture made $13.5M last night. This is considerably less than the $16M for midnight Transformers 2 shows, although more…
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HOLIDAY WEEKEND BOXOFFICE UPDATE
>TRANSFORMERS: DARK OF THE MOON is reporting (pending actual numbers tomorrow) a 4-day weekend gross of $116.7M, giving it a total of $181.1M since opening Tuesday evening. That puts it around 10% ahead of the original Transformers and 15% behind Transformers 2. The original Transformers declined only 47% in its…
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WEEKEND BOXOFFICE BULLETIN
>Mitch Metcalf will doubtless have more to say about this later today, but the weekend’s actual boxoffice totals have just been announced, and the surprise is that CARS 2 ended up almost $2M below the number Disney predicted yesterday, $66.1M rather than $68M. This translates into a Sunday drop that…
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EARLY WEEKEND BOXOFFICE – 3/2/13
JACK THE GIANT SLAYER (Warners) climbed in its 2nd day of release, but not high enough to make any real difference. Jack, according to preliminary numbers at Deadline, had a 60% Saturday bump, a good-but-not-great family audience increase (Escape From Planet Earth rose 80% on its 2d day a…
About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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