The franchise spin-off PARANORMAL ACTIVITY: THE MARKED ONES (Paramount) pulled in $1.2M at 10PM shows last night. That was far below the $4.5M that Paranormal Activity 4 made on its Thursday in October 2012, but it was on par with the $1.15M earned by Texas Chainsaw when it opened on the first Thursday of January 2013. Chainsaw went on to make $10.2M on Friday and $21.7M for the weekend (with an overall total of $34.3M). Those kinds of numbers would put Marked Ones well below any of the previous Paranormal Activity movies (the first had a gradual release, but the other installments started with weekends at $40.7M, $52.6M, and $29M), however this is the first entry to open in January, and its marketing has been relatively narrowly targeted to the Latino audience. In any case, with the franchise’s usual rock-bottom production cost, it should have no trouble turning a profit.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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