Viewers didn’t flee from The B—.
ABC: DON’T TRUST THE B— IN APT 23 held almost the same proportion of the MODERN FAMILY audience as it did with last week’s premiere (and a slightly higher percentage than the last time Happy Endings aired after a new Family), which is a very good sign. Unfortunately for ABC, Family itself was at a season low 4.0, so that dragged the B—‘s number down too, to a 2.6. All things considered, the 2.3 earned by REVENGE for its first new episode in 6 weeks was pretty good, down only 0.1 from the last new episode and enough to easily win its hour (against a CBS repeat). Earlier in the evening, THE MIDDLE aired a repeat, which pulled SUBURGATORY to a new low 2.0 that was better than it looked, since it was down only a tick from last week’s airing after a new Middle.
NBC: Another night of horrors. OFF THEIR ROCKERS was up slightly to a whopping 1.7, only able to beat reruns. BEST FRIENDS FOREVER was stable at a horrific 0.9, and ROCK CENTER was “up” from 0.5 all the way to 0.7. SVU set a new all-time low with 1.5, despite airing against a repeat CSI.
FOX: AMERICAN IDOL, even with a Wednesday series low 4.7, easily won the night, almost doubling the next highest network average. Also, it’s worth noting that while The Voice has been falling sharply as the season goes on (down 30% over the past 6 weeks), Idol has been much more stable, down only about 13% over the same period.
CBS: Only SURVIVOR was new, tying a series low 2.7. Reruns of CRIMINAL MINDS and CSI were at 1.8 and 1.5.
CW: AMERICA’S NEXT TOP MODEL was up slightly to 0.6, after a Model rerun scored 0.4.
Tonight is the last pre-May Sweeps Thursday of the season (“May,” for sweeps purposes, starts April 26), yet every network except CBS is already airing new episodes. THE VAMPIRE DIARIES and THE SECRET CIRCLE return for the first time in several weeks for their end-of-season push, and with UP ALL NIGHT blessedly done (at least for the season), PARKS & RECREATION is back on NBC.
About the Author
Mitch SalemMITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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