THE SKED’S THURSDAY SCRIPTED CABLE SCORECARD – 7/12/12

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Remember when ANGER MANAGEMENT was supposed to be a big deal?

FX:  Charlie Sheen’s opus continued to fall steeply, down last night to a 1.0 rating in the 18-49 demo (a 30% drop from last week, and an awful 55% from its premiere), and total viewers were at 2.4M, a similar fall over the past 2 weeks.  The show is still fairly young-skewing, with about 60% of its viewers under 50, but there are certainly fewer of them.  The show was outrated by USA last night, and while it’s still outrating the rest of FX’s Thursday half-hours, since they’re not dropping like Anger, the margin is getting slimmer.  WILFRED held just about even, with a 0.7 in the demo and down about 100,000 viewers.  LOUIE was steady in total viewers, but fell a bit in the demo to 0.5.  However, both of those shows are almost certainly (in Louie‘s case, definitely) far cheaper than Anger Management, much less carrying a 90-episode pick-up requirement, and one has to wonder if Anger has already fallen below the threshold that would keep it in production.

MTV:  With the network (owned by Viacom) unable to be seen by DirecTV subscribers, AWKWARD. very impressively rose from last week, from 0.7 to 0.8.  This was particularly notable because its lead-in, the unscripted SNOOKI & JWOWW, fell from 1.0 to 0.8 to a virtual tie in total viewers with Awkward. as well as in the demo.  Also, this week, MTV renewed its other scripted series Teen Wolf, which had a 0.7 rating in the demo (and that was before the warfare with DirecTV began), so unless there are other considerations, Awkward seems a safe bet for renewal too.

USA:  BURN NOTICE and SUITS returned from a July 4th week off pretty much where they’d been, with twin 1.2 ratings in the demo (Burn Notice, skewing older, had about a 20% larger total audience).  For Suits, that tied the broadcast networks at 10PM in the demo, including a new episode of Rookie Blue on ABC.