Articles

March 9, 2013
 

THE SKED’S FRIDAY NETWORK SCORECARD – 3/8/13

Golden Boy may not even be brass.

CBS:  It’s hard to tell at this point if the awful 1.0 for GOLDEN BOY was a true sign of disaster or merely viewer conclusion about the show airing once on Friday and then going back to Tuesdays, the result of CBS’s last-minute scheduling change–but if the show does another number like that, it’s done.  Both UNDERCOVER BOSS and BLUE BLOODS had 1.4s, the former being a 0.1 decline.

NBC:  GRIMM returned with a steady 1.5 (down 0.1 from its midseason finale in November), but in 2 weeks it’ll face NCAA basketball, and then Vegas will be coming to the timeslot, so this hour isn’t set yet.  FASHION STAR had an awful 0.8 debut, half of its Tuesday rating last season, but it’s a hugely advertiser-friendly show, so given the rest of NBC’s schedule, it might not be pulled from the line-up.  ROCK CENTER had a 0.9, down slightly from last week and nowhere near ABC and CBS in the 10PM hour.

CW:  No one was under any illusions that a move to Fridays was a promotion for CULT, and it rated even more horribly last night than it had on Tuesdays with a 0.2 that would get it canceled on any major cable network.  Next to that, the 0.4 for NIKITA (up 0.1) made it look like Avatar.

ABC:  The night’s easy winner, largely thanks to SHARK TANK, which responded to all the new competition in its hour by rising 0.1 to 2.0.  20/20 also won at 10PM with a strong 1.6, up 0.2 from last week.  The night began with LAST MAN STANDING steady at 1.5 and MALIBU COUNTRY down a tick at 1.3.

FOX:  KITCHEN NIGHTMARES held serve at 1.3, but TOUCH slipped even closer to oblivion by falling 0.1 to 0.7.

The only new programming tonight comes from a few low-rent reality shows, but SATURDAY NIGHT LIVE features Justin Timberlake, one of its all-stars, as both host and musical guest.  All the networks are new on Sunday–and all will likely be beaten again by THE WALKING DEAD and History Channel.  In addition, they’ll have to contend with the returns of ARMY WIVES and THE CLIENT LIST on Lifetime.



About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."