DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

>Earlier this month, we looked at the sorry state of broadcast ratings since January.  Since the start of Daylight Saving Time, the outlook hasn’t gotten any better.  Dividing the season to date into thirds, the latest third is still running 7% behind the same period last year for the four broadcast networks collectively.  The 9.6 […]

The Independence Day holiday will cause delays for national U.S. television ratings (live+same day cable and broadcast) for several days. This is how the cable and broadcast nationals should roll out the next week or so. We will update this schedule if anything changes.  (All times Pacific.) Friday 7/1 nationals available Tuesday 7/5 by 2 […]

        NETWORK FINALS:  There were no changes from the preliminary numbers for Friday.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Baseball reigned over Friday cable, with Fox Sports 1’s ALCS playoff game at 2.11.  ESPN’s NBA doubleheader was at 0.96/0.77.  On Discovery, GOLD RUSH rose […]

  Live programming like last night’s WORLD SERIES Game 7 are understated in the fast nationals below because of live viewing on the west coast before 8-11PM PT. The numbers below for FOX should rise about +15% in the official nationals later today. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays […]

  GOTHAM’s season finale roused some interest. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2) Ratings analysis and comparisons follow […]

  Tuesday is NBC’s night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  CBS has reversed its previous strategy of launching GOLDEN BOY with two Tuesday airings and then moving it to the Friday 9PM slot.  Instead, the show will remain on Tuesdays, with that night’s VEGAS shifting to Fridays starting April 5 (after the network’s NCAA tournament coverage is over). It’s a “why not?” move for […]