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NIELSENWAR: A Tale of Two Wins for NBC and ABC

Posted May 21, 2014 by Mitch Salem

  Note:  all ratings below are Live + Same Day 18-49 numbers , the ratings which experience has shown to be closest to the averages for viewers who watch within 3 days and DO NOT skip through commercials, the “C3” rating which is the only measure that advertisers use in their transactions with the networks. […]

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The Sked: MAY SWEEP — (ALMOST) FINAL RESULTS

Posted May 24, 2012 by Mitch Metcalf

The May Sweep is almost in the books (official ratings for April 26-May 22 and fast national ratings for May 23), and FOX will finish #1 with the 2.4 rating we expected.  ABC closed well in the final few nights as CBS was in full repeat mode — the two networks look to be tied […]

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The Sked: MAY SWEEP UPDATE Three Weeks Down, One To Go

Posted May 17, 2012 by Mitch Metcalf

With 21 nights in for the May Sweep (official ratings for April 26-May 15 and fast national ratings for May 16), the race is starting to solidify.  FOX will be able to claim victory in May, but CBS remains the only network with stable ratings and is well poised to win next season with the […]

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The Sked: MAY SWEEP UPDATE — Halfway to the Finish Line

Posted May 10, 2012 by Mitch Metcalf

With two full weeks in for the May Sweep (official ratings for April 26-May 8 and fast national ratings for May 9), here’s an early look at the final major ratings sweep period of the broadcast season, when ratings are measured locally in each of the 214 television markets across the country. The rank order […]

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