NBC’s sojourn in Sochi has officially transitioned from Nightmare to Living Hell.  Last night’s primetime coverage averaged a 2.7 adult 18-49 rating from 8:00-11:00 pm or a 2.8 rating from 8:30-11:00.   That’s a new low for primetime Olympic coverage, shattering the record set the night before.  The comparable night in Vancouver 2010 was a […]

Ratings for Wednesday’s matches on ESPN and ESPN2 have arrived and the two on ESPN2 are the lowest-rated matches of 2014 so far (ranking #43 and #44), while the 3:30 pm telecast on ESPN (Ecuador and France in a fascinating 0-0 draw) was halfway respectable, ranking at #27.  Of course, the big numbers will be […]

A very normal set of ratings for the NCAA Basketball Tournament on Friday, March 20, the second and final day of the Round of 64.  After a very exciting Thursday with many upsets and close games, Friday was more by the book, with higher-seeded teams mostly winning (often with lopsided margins).  The ratings for the […]

With the 2016 Summer Olympic Games in Rio now history, here’s a look at the audience trends in every age category, from young children to retirees.  Each group behaved differently across the 17 nights of the Games, providing NBC with some hope for certain audience segment but much consternation regarding the important 18-34 audience. Opening Ceremony. The […]

Super Bowl tracks for metered market overnight ratings below.  National ratings will be posted as available. Super Bowl Ratings Track: HOUSEHOLDS (HH) Metered Markets National Last nine years  HH Rtg Shr HH Rtg Shr 2017 FOX NE 34 ATL 28 48.8 72 45.3 70 2016 CBS DEN 24 CAR 10 49.0 73 46.6 72 2015 NBC […]

Here are the weekend sports ratings for Saturday and Sunday July 15-16, 2017.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, July 16-17, […]

Here are the weekend sports ratings for Saturday and Sunday February 17-18, 2018.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, February 18-19, […]

Here are the weekend sports ratings for Saturday and Sunday September 22-23, 2018.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, September 23-24, […]