Another big win for MASKED SINGER. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

> NEW SHOWS in CAPS. New Time Periods in Italics WHAT WE LIKE: With five new shows, CBS provides lead-ins to four of them, asking only A Gifted Man (Patrick Wilson as a surgeon whose dead ex-wife returns) to open a night (Friday).  The two new comedies at 8:30 Monday and Thursday have very compatible […]

We’ve reached the broadcast networks’ Upfront Week… which used to be a lot more central to our television lives than it is now.  Ratings everywhere are down, and there’s no reason to think they’ve hit bottom, which has caused seismic changes in the ways networks make scheduling decisions.  Among other things, with revenues from on-air […]

>DISCLAIMER: These initial impressions are based on the clips (usually 3-5 minutes) released by the networks to use in their Upfront presentations and for promos.  They’re chosen to sell the show, not to accurately represent it.  So take the reactions below with a large satchel of salt–we may well feel differently about these shows once […]

> THOUGHTS ON THE FOX SCHEDULE (AND OUR PREDICTIONS) FOX COMEDIES FOX DRAMAS ABC ANALYSIS     CBS ANALYSIS     NBC ANALYSIS     FOX ANALYSIS     CW ANALYSIS

>The place where the scheduling team meets is usually an executive conference room in the network’s NY headquarters.  If you’ve ever seen a movie about network TV, you’ll know the magnetic board on which  strips bearing show titles are attached and shuffled around the walls, but actually these days this process, like everything else, has […]

  CW will continue to be DC Comics (and Greg Berlanti) TV. For a network that only ordered three new shows (two of them for fall), CW has made quite a few changes in its new schedule, with DC Comics properties anchoring 4 nights of the week (and veteran Vampire Diaries the 5th) for stability, but […]

> A few notes: these projections are for original episodes (no repeats) aired in the 4th quarter of 2011.  Series premieres will likely be .3-.4 higher, thanks to network marketing pushes, and then tend to go down over time.  We’ll be updating the numbers after we see full pilots and also as we get a […]