OLYMPICS ratings were due to drop last night, and they did–steeply. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

      NETWORK FINALS:  OLYMPICS coverage gained 0.2 in final numbers.  Elsewhere, as expected there were plenty of adjustments due to local NFL preemptions.  On ABC, both BATTLEBOTS and $100,000 PYRAMID fell 0.2, and MATCH GAME was down 0.1.  On CBS, BIG BROTHER lost 0.1, and the reruns of THE BIG BANG THEORY, LIFE […]

  Sports dominated the night, not just because of the OLYMPICS, but because the NFL preseason began, leading to many local preemptions that may shift numbers this afternoon. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men […]

          NETWORK FINALS:  OLYMPICS coverage gained 0.1 in final numbers.              Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  RIO SUMMER OLYMPICS coverage was at the top of Wednesday cable as well, with NBC Sports Net’s primetime telecast at 0.68, CNBC at 0.25, USA […]

  Night 6 of the Summer OLYMPICS is typically down, but this year’s drop was more steep than most. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands […]

        NETWORK FINALS:  OLYMPICS coverage increased by 0.1 to 10.0 in final numbers.  In addition, MADTV lost 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  OWN and USA switched slots from last Tuesday’s cable ratings, with OWN’s THE HAVES AND HAVE NOTS on top, down […]

  The OLYMPICS had a marquee night, but remained at a low. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

        NETWORK FINALS:  OLYMPICS coverage held at this morning’s 8.6.  Elsewhere, the only change was a 0.1 bump for the SO YOU THINK YOU CAN DANCE rerun.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Despite the Olympics, all was fairly standard in Monday cable, albeit at […]