Take a look at Mitch Metcalf’s Ratings Charts post today for a detailed explanation of the effect that last night’s NFL Preseason Football had on the night’s local ratings and why. Viewers are so thrilled that some form of football is back on the air that they’ll flock even to these relatively meaningless games, […]
A very big night for 60 MINUTES. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]
The preliminary ratings for Night 4 of the REPUBLICAN NATIONAL CONVENTION were almost identical to last week’s final night of the DNC at 0.4/0.2/0.3 in 18-49s and 5.4M total viewers. For the Republicans, that was roughly the same as Wednesday’s 0.3/0.3/0.3 in 18-49s and up 500K in total viewers from the previous night, while […]
Big Brother wasn’t so big last night. CBS: BIG BROTHER premiered with a 2.1 preliminary adult 18-49 rating last night, down half a point from the 2.6 rating last year when it premiered in its more traditional post-Independence Day position on July 12, and tied its lowest premiere ever 5 years ago. THE AMERICAN […]
The WEIRD LONERS are likely to stay that way, although there was enough bad news for all the networks last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and […]
The title BETTER LATE THAN NEVER may also have applied to its late-August launch. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]
There’s everything else on television… and then there’s NFL football. NBC: The preseason exhibition HALL OF FAME GAME is about as meaningless as any “NFL” game can be, but nonetheless it was the first sign of pro football since winter, and last night’s rating (currently at 3.5, which we estimate will rise to 3.8 […]