BROADCAST FINALS ABC:  THE PARENT TEST was at 0.29, and a rerun of the WILL TRENT pilot was at 0.18. CBS:  It was an all-NCIS night, and the initial 2 hours hadn;t aired since December 5, with the mothership up 0.09 to 0.56, HAWAII up 0.19 to 0.53, and LA at 0.50. NBC:  AMERICA’S […]

  The usual suspects. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

        NETWORK FINALS:  ABC’s NBA PLAYOFFS game adjusted up 0.3 to 2.2, and NBC’s SNL rerun lost 0.2 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA PLAYOFFS game was at 1.37.  A&E’s LIVE PD slipped 0.04 to 0.59.  The Adult Swim […]

  The first MONDAY NIGHT FOOTBALL-less Monday of the season was solid for the networks, especially in the 8PM hour. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership […]

  AFTERNOON UPDATE:  There was a bit of good news for FOX in the afternoon final numbers in that ALMOST HUMAN crept up 0.1 to 2.3, but it was a weird bump, because it all came from new viewers who tuned in at 8:45PM when the show was almost over.  They then seemed to hang […]

        NETWORK FINALS:  The DISNEY FAMILY SINGALONG gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  HBO’s I KNOW THIS MUCH IS TRUE premiered low at 0.05, with LAST WEEK TONIGHT down 0.02 to 0.23, INSECURE steady at 0.16, and RUN holding […]

        NETWORK FINALS:  There may have been baseball preemptions on Friday night, because some of the drops in final numbers were sharp:  0.2 for the AMERICAN NINJA WARRIOR and WHOSE LINE IS IT ANYWAY reruns, as well as 0.1 for QUANTICO, DATELINE and the HARRY POTTER special.           Broadcast […]

        NETWORK FINALS:  There were no changes from the preliminary Wednesday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Bravo’s REAL HOUSEWIVES OF BEVERLY HILLS was on top of Wednesday cable at 0.51, up 0.13 from last week.  ESPN’s NBA doubleheader was at 0.48/0.26.  Cable […]