Another low night for the WINTER OLYMPICS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

        NETWORK FINALS:  Once again, there was no adjustment for WINTER OLYMPICS ratings.  Elsewhere, the 9PM rerun of THE BIG BANG THEORY gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NBC Sports Net’s share of WINTER OLYMPICS coverage topped Thursday cable, […]

  The WINTER OLYMPICS didn’t have Valentine’s Day as an excuse last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

        NETWORK FINALS:  As with Tuesday night, there was no adjustment for the WINTER OLYMPICS from morning prelims.  Elsewhere, the rerun of AMERICAN HOUSEWIFE lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader led Wednesday cable at 0.66/0.50.  NBC […]

  Valentine’s Day was slow even for the WINTER OLYMPICS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  There were no changes from this morning’s numbers, and that includes the WINTER OLYMPICS, which did not adjust up from prelims.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Sports dominated Tuesday cable, with TNT’s NBA doubleheader in the #1/#5 slots at 1.16 […]

  No medal for THE BACHELOR WINTER GAMES. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  WINTER OLYMPICS coverage adjusted to 5.2.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE telecast was at 1.06/1.03/1.00, compared to last week’s 1.10/1.07/1.04.  Discovery’s STREET OUTLAWS was at 0.79/0.57, compared to 0.78/0.56.  VH1’s LOVE & HIP-HOP was at 0.78/0.61, compared to […]