The Sked: Super Bowl Night UPDATED RATINGS

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>NBC is reporting updated Nielsen ratings that correctly account for viewing in all time zones and the news is good for the Peacock.

The game coverage scored a 40.5 Adult 18-49 rating, the best young adult rating for a Super Bowl since 1996 (Super Bowl 30’s 41.2 rating).

In terms of household rating, this is the #6 highest-rated Super Bowl (a 47.0 household rating and 71 share), behind #1 Super Bowl 16’s 49.1 / 73, #2 Super Bowl 17 (48.6 / 17), #3 Super Bowl 20 (48.3 / 70), #4 Super Bowl 12 (47.2 / 67) and #5 Super Bowl 13 (47.1 / 74).

A record 111.3 million viewers aged 2+ watched an average minute of the game (making it the most watched program in television history), edging the previous record of 110.0 million for last year’s Super Bowl.  (The #3 most-watched program in history is Super Bowl 44 at 106.5 million, #4 is the series finale of M*A*S*H at 106.0 million, and #5 is Super Bowl 43 at 98.7 million.)  Remember that there are more people living in the country than in earlier years — so even if the rating is lower than some other Super Bowls (and a lot lower than the M*A*S*H finale rating), more people are available to watch in those homes.  Last night’s game peaked in the final half hour (9:30-9:58 pm ET) with 117.7 million people.


The second-season premiere of The Voice rose to a 16.3 rating with Adults 18-49 and 37.6 million viewers (during an average minutes from approximately 10:19-11:19 pm ET) with all the time zones properly counted.  The 16.3 rating slightly exceeded the 2010 post-Super Bowl premiere of Undercover Boss (16.2) and falls just short of 2006’s post-Super Bowl Grey’s Anatomy (16.5).  The Voice massively beat last year’s post-Super Bowl episode of Glee (11.1) by a margin of 47%.


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