>FOX scored an impressive (for Saturday) preliminary 2.2 rating with Adults 18-49 last night with UFC: Evans vs Davis from Chicago (featuring two other undercard Ultimate Fighting bouts). The live fights built smartly through the night by half hour: 8:00 (1.8), 8:30 (2.2), 9:00 (2.4) and 9:30 (2.6). Remember these numbers are certain to rise a few tenths in the official nationals (the west coast markets are undercounted in this live-to-all-time-zones telecast).
The last UFC fight also aired on FOX Saturday (on November 12, 2011) from 9-10 pm, which went up to a 3.0 in the official nationals.
Repeats mostly littered the air on the other broadcast networks. ABC averaged a 1.0 rating from 8-11 pm with Wipeout (1.1) and the ice-skating satire Blades of Glory (0.9). CBS also averaged a 1.0 in prime time with: Rules of Engagement (0.6), Mike & Molly (0.7), CSI (0.9) and 48 Hours Mystery (1.3).
NBC averaged a very weak 0.5 rating with Harry’s Law (0.4) and U.S. Figure Skating (0.6) from 9-11 pm.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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