>The most recent Promo Watch numbers are based on prime time broadcast network programming between March 4 and March 8, with about 10 hours of programming sampled for each network over that period. (Click “read more” to see the latest chart.)
ABC. Missing has become the top promotional priority for ABC over the past week, now running at about 38 seconds per hour. GCB receded to a still substantial 33 seconds per hour, with promos trumpeting its premiere viewership Sunday. Some promos mentioned “11 million viewers fell in love”, while others said “18 million viewers watched”. The first number refers to the average audience in any given minute, and the second measures who many people saw at least a few minutes of the show (the “total audience”). Rather than throwing two numbers around, why not pick one and stick with it? Don’t Trust the Bitch in Apt 23 and Scandal are up from previous weeks, now at 18 and 15 seconds, respectively.
NBC. Fashion Star increased to 37 seconds per hour over the past week, clearly the #1 promo priority for the struggling network. Awake has been dialed back to 24 seconds per hour, promoting the second episode and referencing the show’s premiere performance. Rather than saying a number, NBC said “millions were thrilled”.
CBS. Person of Interest increased again this past week to 28 seconds per hour. The episode (featuring a cute baby and a “two men and a baby” theme in the promos) was one of the few original episodes on CBS among a sea of repeats, and the on-air promotion paid off as Person of Interest edged past its previous season high. Big Bang Theory, also an original episode, moved into the top priority list, up to 11 seconds per hour after bumping around the 5-6 second range in recent weeks. .
FOX. Bob’s Burgers, returning Sunday, moved up to 22 seconds per hour — as heavy a commitment as FOX has given recently. .
PROMO WATCH
Once Upon a Time 11
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