The Sked: GCB Ratings Forecast

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>GCB finally arrives Sunday night at 10 after Desperate Housewives, as it lurches toward its series finale in May.  With a little luck, we will stop hearing “we shall receive” in the ABC promos at a carpet-bombing rate of 45+ seconds per hour.  The light soap/drama from Robert Harling (creator of Sex and the City) is based on the book Good Christian Bitches, with the pilot re-titled Good Christian Belles and ultimately GCB.  The premiere episode should build slightly on its Desperate Housewives lead-in and settle slightly in the next few weeks.  We are giving Desperate a 2.6 Sunday as it rebuilds back toward a 3 rating after the January/ February pre-emptions and stiff competition.  The audience for GCB should be very compatible and a small additional bonus audience of the curious will probably check it out.  We expect GCB to win the time period Sunday with Adults 18-49, with NBC in second (the second hour of Celebrity Apprentice at a 2.5 rating and the full 9-11 pm episode at a 2.4) and CSI: Miami in third with a 1.9 rating.    
  

            ShowBuzzDaily Forecast
              GCB — ABC Sunday
             Adults 18-49 Rating

          Week 1   Week 2   Week 3   Week 4
  Forecast  2.8      2.7      2.6      2.6

The premiere of NBC’s Awake Thursday rounded up in the official nationals to a 2.0 rating (from a 1.9), bringing it a bit closer to our original forecast of a 2.4 rating.  We still expect a decline in week two (the show’s rating dropped a bit at the half-hour mark — and even at each quarter-hour mark).  With The Mentalist returning with an original episode this Thursday on CBS, look for a 1.8 from Awake in its second week.  
  

            ShowBuzzDaily Forecast
            AWAKE — NBC Thursday
             Adults 18-49 Rating

          Week 1   Week 2   Week 3   Week 4
  Forecast  2.4      2.1      2.1      2.0
  Actual    2.0


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