THE SKED 2013 UPFRONTS:  ABC Trailer – “Once Upon A Time In Wonderland”
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THE SKED 2013 UPFRONTS: ABC Trailer – “Once Upon A Time In Wonderland”

Posted May 14, 2013 by Mitch Salem

  ABC has had no success at all in the Thursday 8PM slot for years, which is doubly frustrating now that 9PM and 10PM are humming along beautifully with the Grey’s Anatomy/Scandal duo.  The network is trying something familiar and yet new next season:  the spin-off ONCE UPON A TIME IN WONDERLAND, which in theory […]

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THE SKED 2013 UPFRONTS:  CW Promo – “Star-Crossed”
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THE SKED 2013 UPFRONTS: CW Promo – “Star-Crossed”

Posted May 16, 2013 by Mitch Salem

  The final bit of Upfronts material released by CW is a brief clip from its midseason series STAR-CROSSED, about an alien and a human in love. A group of nervous, ostracized teens (presumably the aliens) are bused into a high school, and guy alien locks eyes with girl human, and the whole world changes, […]

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THE SKED 2013 UPFRONTS:  CBS Featurette – “We Are Men”
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THE SKED 2013 UPFRONTS: CBS Featurette – “We Are Men”

Posted May 15, 2013 by Mitch Salem

  The CBS featurette for its new Monday 8:30PM comedy WE ARE MEN is at great pains to suggest that the cast–Chris Smith, Tony Shalhoub, Jerry O’Connell and Kal Penn, as divorcees who live in the same residential hotel–has as much fun together behind the camera as in front of it.  The bigger question is […]

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THE SKED 2013 UPFRONTS:  NBC Trailer – “Welcome To the Family”
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THE SKED 2013 UPFRONTS: NBC Trailer – “Welcome To the Family”

Posted May 13, 2013 by Mitch Salem

  NBC’s trailers for its fall series continue.  Next up:  the sitcom WELCOME TO THE FAMILY, featuring Mike O’Malley and Mary McCormick as a couple whose teen daughter falls in love with (and gets pregnant by) the valedictorian son of a Latino family, forcing them to all get to know each other. NBC’s journey down […]

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Promo Watch NEW FALL SHOW PROMOTION — 666 Park Avenue and Nashville Jump to an Early Lead

Posted June 26, 2012 by Mitch Metcalf

Promo Watch begins and so far ABC’s 666 Park Avenue and Nashville stand out so far (thanks to a solid assist from the NBA). With the arrival of summer, it is time for the broadcast networks to get busy rolling out their marketing campaigns for their new fall shows.  While each network employs a variety […]

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THE SKED: Super Bowl Ads

Posted February 3, 2013 by Mitch Salem

  Hollywood didn’t have a particularly strong presence in this year’s Super Bowl (won, for those living in a very well insulated cave, by Baltimore, which held off San Francisco 34-31), despite the fact that the abrupt 35-minute semi-blackout just after halftime felt like it could have been the first act of a Die Hard […]

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THE SKED 2013 UPFRONTS:  CW Promos – “Reign”
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THE SKED 2013 UPFRONTS: CW Promos – “Reign”

Posted May 16, 2013 by Mitch Salem

  CW has released a :30 promo and a little more than a minute of REIGN, the teen Mary, Queen of Scots soap that will have the showcase spot on its schedule next fall, Thursday 9PM after The Vampire Diaries.  Here’s what we’ve got: Promo Clip Well, there’s Mary all right, and there’s Francis, whom […]

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THE SKED 2013 UPFRONTS:  CBS Featurette –  “Hostages”
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THE SKED 2013 UPFRONTS: CBS Featurette – “Hostages”

Posted May 15, 2013 by Mitch Salem

  Here’s another of CBS’s “behind-the-scenes” blurbs, this time about the thriller HOSTAGES, which will occupy the Monday 10PM slot during the fall (to be replaced by Intelligence) at midseason. All the piece does is establish the show’s premise, which is that Toni Collette plays a Washington surgeon scheduled to operate on the President, and […]

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