August 6, 2015



The grades for MR. ROBINSON started dropping fast. 

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).’

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 WED.05 Aug

NBC:  After 1.4 for a AMERICA’S GOT TALENT clip show, down 0.4 from last week’s 2-hour anniversary edition, MR. ROBINSON debuted with a fair 1.2.  By 9:30PM, though, that was down to 1.0, which doesn’t bode well for next week.  The night wrapped up with LAST COMIC STANDING down 0.1 to 1.4.

CW:  AMERICA’S NEXT TOP MODEL had a 0.4 season premiere, the same as in 2014.  A WICKED OFFER premiered at 0.3.

FOX:  MASTERCHEF and HOME FREE were each down 0.1, respectively to 1.4 and 0.8.

CBS:  BIG BROTHER rose 0.3 to 2.1, then 2 hours of EXTANT were steady at last week’s 0.8.

ABC:  CELEBRITY WIFE SWAP held at its series low 0.8, below both rerun sitcoms that preceded it.

PROJECT RUNWAY returns to Lifetime tonight, and DATES airs its last 2 episodes on CW, but there’s no question about the night’s major event:  the series finale of THE DAILY SHOW WITH JON STEWART.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 WED.05 Aug

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.