August 4, 2016



Another tick down for the CMA MUSIC FESTIVAL.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis follows the chart.

Fast Demo 2016 Aug WED.03

ABC:  CMA MUSIC FESTIVAL: COUNTRY’S NIGHT TO ROCK dropped 0.1 from last year’s special to 1.1.

CBS:  BIG BROTHER gained 0.1 from last Wednesday to 1.8, and after a 0.6 CRIMINAL MINDS rerun, AMERICAN GOTHIC was steady with last week’s 0.5 (which aired at 9PM).

NBC:  AMERICA’S GOT TALENT was down 0.1 to 1.7, and 2 hours of THE NIGHT SHIFT were at 0.9/0.8, down from last week’s 1.0 hour.

FOX:  Back-to-back MASTERCHEF episodes were at 1.1/1.2, up from last week’s 1.0 hour.

CW:  PENN & TELLER: FOOL US was up 0.1 to 0.4, and both the new and rerun episodes of WHOSE LINE IS IT ANYWAY held at 0.4.

On the last night before the Olympics take over TV, there are a pair of season finales:  ABC’s GREATEST HITS and FOX’s HOME FREE.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

The Comparisons chart will return next week.  

COMING IN TWO DAYS: Complete coverage of Summer Olympics ratings from Rio, starting with audience estimates for Friday night’s Opening Ceremony.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.