August 20, 2015



NOTE:  The NFL PRESEASON enters its 2d week tonight, which means that for the next several days there will be preemptions in many cities, leading to more afternoon adjustments than usual.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 WED.19 Aug

NBC:  AMERICA’S GOT TALENT was steady with last Wednesday at 1.6.  MR. ROBINSON was fairly stable during its abbreviated run, with 1.0/0.9 for its final 2 episodes compared to 1.0/1.0 last week.  LAST COMIC STANDING lost 0.1 to 1.1.

CBS:  BIG BROTHER was down 0.1 to 2.1, and EXTANT held at 0.7, slightly above the CRIMINAL MINDS rerun that followed it.

ABC:  CELEBRITY WIFE SWAP gained 0.1 to 0.9, roughly on par with the 2 hours of sitcom reruns that preceded it.

FOX:  MASTERCHEF was down 0.1 (to 1.3), and HOME FREE was up 0.1 (to 0.9).

CW:  AMERICA’S NEXT TOP MODEL remained at 0.4, but HOME FREE dropped 0.1 to 0.2.

THE ASTRONAUTS WIVES CLUB closes its doors tonight on ABC.  On cable, IFC premieres the parody series DOCUMENTARY NOW! 

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 WED.19 Aug

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.