A steep Night 12 drop brought the OLYMPICS to a new low.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and Olympics comparisons follow the chart.
NBC: The RIO SUMMER OLYMPICS fell 1.1 from Tuesday to a new low 5.8, the biggest Night 12 plunge of the past 20 years.
CBS: BIG BROTHER, the CRIMINAL MINDS rerun and AMERICAN GOTHIC were all steady at 1.8/0.6/0.4.
CW: MY LAST DAYS debuted very quietly even by CW standards at 0.2, airing after an 0.3 PENN & TELLER: FOOL US that was down 0.1 from last week.
ABC: A quartet of REAL O’NEALS reruns were all at 0.5, with another hour of sitcom reruns at 0.6 to cap the night.
FOX: Reruns at 0.7/0.6.
MY LAST DAYS continues its brief run tonight.
RIO OLYMPIC RATINGS So Far Compared to Previous Summer Games:
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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