July 14, 2016



For the second night in a row, a sports-related event underperformed.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2016 Jul WED.13

ABC:  THE ESPYS fell 0.6 from last year’s edition (also on ABC) to 1.6.  That made it just the #3 show of the night.

NBC:  There was stronger competition for the ESPYS this year, as AMERICA’S GOT TALENT aired a new episode at 2.3 rather than a 1.2 clip show.  The episode was also up 0.5 from last week’s own clip show.  At 10PM, THE NIGHT SHIFT is currently up 0.2 to 1.3.

CBS:  BIG BROTHER fell 0.2 to 1.7.  After a 0.8 CRIMINAL MINDS rerun, AMERICAN GOTHIC lost 0.1 to 0.5.

FOX:  MASTERCHEF dropped 0.2 to 1.1, but WAYWARD PINES gained 0.1 to 0.8.

CW:  The season premiere of PENN & TELLER: FOOL US was at 0.4, the same as both the original and rerun episodes of WHOSE LINE IS IT ANYWAY.

ABC (as well as ESPN and Freeform) air a special town hall broadcast at 8PM tonight entitled THE PRESIDENT AND THE PEOPLE: RACE IN AMERICA.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Jul WED.13

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.