June 4, 2015


It was hockey’s night.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 WED.3 Jun

NBC:  A different sport will take the spotlight tonight, but on Wednesday the NHL STANLEY CUP FINALS led with a preliminary 1.8 rating, 0.1 below last year’s final number for Game 1.

CBS:  THE BRIEFCASE tumbled 0.5 from last week’s premiere to 0.9, preceding reruns at 1.0/0.9.

ABC:  CELEBRITY WIFE SWAP slipped 0.1 to 1.0, running behind the 1.2/1.1 sitcom reruns that it followed.

FOX:  MASTERCHEF lost 0.2 to 1.4, but BULLSEYE was steady at 1.1.

CW:  Reruns at 0.3/0.2.

The NBA FINALS begin tonight, and will certainly dominate the evening.  NBC is nevertheless launching the season premiere of HANNIBAL against the game, probably on the theory that the series has always been a specialized taste (so to speak) anyway.  It will also be interesting to note how AQUARIUS does after 6 days of binge-watching availability online, although the result will be clouded by the NBA competition.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 WED.3 Jun

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.