May 28, 2015



Another pair of unscripted summer series with underwhelming premieres.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 WED.27 May

CBS:  THE BRIEFCASE started with 1.3, not a huge number but still the 2d highest on network TV last night.  2 hours of reruns followed at 1.2/1.0.

FOX:  After MASTERCHEF gave it a solid 1.5 lead-in (up 0.3 from last week), BULLSEYE debuted at a blah 1.1.

ABC:  500 QUESTIONS dropped 0.1 to 1.0, then after a 1.1/1.0 hour of reruns, CELEBRITY WIFE SWAP gained 0.1 to 1.1.

NBC:  The IHEARTRADIO COUNTRY FESTIVAL was at 1.0, after a rerun of I CAN DO THAT gave it a 0.7 lead-in.

CW:  Reruns at 0.2/0.2.

Thursdays are going to be exceptionally busy with scripted programming this summer, and tonight NBC premieres AQUARIUS, a 1960s-set police thriller.  The most interesting thing about the launch is that tomorrow, the network will release all the remaining episodes online and on VOD for binge-watching, the first time a broadcast network has experimented with that format.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 WED.27 May

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.