The strategy of reducing AMERICAN IDOL to one night a week isn’t working out as planned.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
FOX: The hope was that by airing AMERICAN IDOL only on Wednesdays, its ratings erosion would stop. But it scored a 1.4 for the 2d week in a row, down half a point from the parallel night last year and well below the even older SURVIVOR on CBS.
ABC: The network experimented with a 9:30PM episode of THE GOLDBERGS, although airing the later episode after a rerun MODERN FAMILY didn’t give it much of a chance. Still, it managed the same 1.9 that BLACK-ISH had earned after a rerun MODERN FAMILY last week. (The rerun was at 1.8, up 0.1 from last week’s.) Earlier, THE MIDDLE held at 1.9, and the 8:30PM episode of THE GOLDBERGS was up 0.1 to 2.1. The night ended with NASHVILLE (with a well-publicized guest spot from Christina Aguilera) up 0.1 to 1.2.
CBS: SURVIVOR dropped 0.3 to 2.2, still enough to make it the night’s highest rated show on any network. CRIMINAL MINDS lost 0.1 to 2.0, and CSI: CYBER remained at 1.5.
CW: ARROW and SUPERNATURAL were each up 0.1, respectively to 0.9 and 0.7.
NBC: A night of reruns had 0.8s for SVU and CHICAGO PD, and 0.7 for THE MYSTERIES OF LAURA.
The networks are new tonight except for NBC, which only features a new DATELINE.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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