March 17, 2016

SHOWBUZZDAILY Wednesday Network Scorecard – 3.16.2016

New arrivals didn’t change very much.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fasts Demo 2016 Mar WED.16

CBS:  The premiere of CRIMINAL MINDS: BEYOND BORDERS slipped 0.3 from its parental lead-in, giving it a 1.6 that’s fine for a 10PM show but not exciting, especially since its main competition, NBC’s CHICAGO PD, aired a rerun.  CRIMINAL MINDS itself was steady at 1.9 with its last airing 2 weeks ago.  The night started with SURVIVOR, which held last week’s 2.1.

ABC:  The midseason premiere of NASHVILLE, featuring a long-awaited wedding, eked out a 0.1 increase over the fall finale to 0.9, tying last week’s season finale of AMERICAN CRIME.  Earlier, THE MIDDLE fell 0.2 to 1.7 from its last new episode 3 weeks ago, THE GOLDBERGS was steady at 1.9 from the same night (although down 0.2 from the “Dirty Dancing”-themed out-of-timeslot episode 2 weeks ago), MODERN FAMILY was down 0.1 from 2 weeks ago to 2.5, and BLACK-ISH was steady at 1.9 from its last new episode 3 weeks ago.

FOX:  ROSEWOOD held at 0.9, and HELL’S KITCHEN was down 0.1 from last week to 1.1.

NBC:  A night of reruns was topped by 0.9s for a pair of SVU episodes.

CW:  Reruns at 0.3/0.2.

There are season finales tonight for ABC’s HOW TO GET AWAY WITH MURDER, USA’s COLONY and Comedy Central’s IDIOTSITTER.


COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fasts Track 2016 Mar WED.16

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.