October 6, 2016



The season continued shifting downward.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.


CW:  ARROW returned at 0.7, down 0.4 from last fall’s premiere.  That gave FREQUENCY a lower lead-in than it probably expected, and the show debuted at 0.4, a soft start even for CW.

ABC:  THE GOLDBERGS slipped 0.1 from last week to 1.8, and SPEECHLESS held at 1.8.  MODERN FAMILY was down 0.1 to 2.2, which was down half a point from the parallel night in 2015, and BLACK-ISH was steady at 1.6.  DESIGNATED SURVIVOR fell another 0.2 to 1.6, although that’s substantially better than where NASHVILLE was last season.

NBC:  The Wednesday dynamic has changed from last season.  BLINDSPOT, steady at 1.3, is running ahead of where THE MYSTERIES OF LAURA was.  But SVU was down 0.3 from both last week and last fall to 1.3, and CHICAGO PD was similarly down 0.2 to 1.3.

FOX:  LETHAL WEAPON lost 0.3 to 1.7, and EMPIRE fell 0.4 to 3.3, down a whopping 1.8 from the parallel night last fall.

CBS:  The network’s veterans weren’t immune from the drops, as SURVIVOR shrank 0.3 from last week to 1.8, and CRIMINAL MINDS toppled by half a point to 1.4.  CODE BLACK lost 0.2 to 1.2.

The networks keep to their regular schedules tonight, although CW airs the first part of a IHEARTRADIO music special.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.


CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.