October 29, 2015



Last night provided a hint of how much EMPIRE hurts BLACK-ISH.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 Oct WED.28

FOX:  WORLD SERIES GAME 2 was down a point from Tuesday’s game to 3.6, more in line with 2014’s Series numbers.

ABC:  Baseball on FOX meant a preemption for EMPIRE.  ABC aired a rerun MODERN FAMILY, presumably to conserve new episodes for nights without such strong competition, and the rerun was at 1.9, compared to last week’s 2.7 for a new episode.  Nevertheless, BLACK-ISH gained 0.1 to 1.9.  Elsewhere on the night, THE MIDDLE, THE GOLDBERGS and NASHVILLE were all steady, respectively at 1.9, 2.1 and 1.1.

NBC:  After 1.1 for THE MYSTERIES OF LAURA (the same as last week), the network aired a 2-hour CHICAGO PD, which scored 1.5 over its entirety.  Hour by hour, the 1.4 at 9PM was 0.1 below last week’s SVU, while the 1.5 at 10PM was 0.1 above last week’s PD season premiere.

CBS:  SURVIVOR is currently 0.1 below last week at 2.0, although the show often rises in final numbers.  CRIMINAL MINDS held at 1.6, and CODE BLACK was down 0.1 to 1.1.

CW:  ARROW was up 0.1 to 1.0, but the night’s big winner was SUPERNATURAL, up an impressive 0.3 to 0.9. 

November sweeps begin tonight, and FOX is kicking things off with a 2-hour crossover event mixing BONES with SLEEPY HOLLOW.


COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily 3way 2015 Oct WED.28

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.